We don’t sell hours. After the audit, we set KPIs and take shared responsibility for achieving them. A B2B marketing strategy is a data-driven action plan that leads to concrete sales inquiries.
How we build a strategy
Competition, trends, and real room for growth.
Who buys most often and why.
Measurable goals for the coming quarters.
Decisions in four areas: product, price, place, promotion.
A 6-12 month plan, reviewed quarterly.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in profit generated
for clients
Trusted by
A strategy that works in your home market rarely transfers directly to Poland. We build your strategy as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →Why us
Our compensation depends on achieving the agreed KPIs. We don't earn based on hours worked, but on the results that matter to you.
We don't propose a package without understanding your situation. The audit reveals real potential and issues before you decide to work with us.
Our team understands the purchasing realities of companies in the region. This allows us to better tailor campaigns to the local market.
Why us
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs set before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
Common challenges
We choose the audiences and products that earn you the most and move the rest to the second row. For each group we describe who decides and what they need.
Messaging and budget go where you have the best chance to win. Book a free auditBefore we propose anything
We examine the target audience, competition, and past activities before proposing a strategy for the coming months.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
We analyze your activities, website, competition, and growth potential.
We build a list of phrases that answer potential customers' questions at the consideration and decision stages.
We improve content, layout, and navigation paths so visitors know what to do next.
We create campaigns focused on real inquiries, not just traffic.
We create valuable content that addresses specific business customer problems.
We focus primarily on LinkedIn, because that's where B2B purchasing decisions are made.
We build visibility in industry media and on platforms your target audience reads.
We prepare decision-maker lists and direct outreach systems, e.g.,
If you have a team but lack a leader, we step in as an interim marketing manager.
Transparency
We measure results based on KPIs agreed before we start, such as the number of quote requests, cost per lead, or actual sales. Data comes from Google Analytics 4 and conversion tracking, so every number is backed by a source. We do not use metrics like impressions that have no impact on your business.
Work standard
Every engagement begins with a free audit of your marketing and sales situation. Our team analyzes your activities, competition, and growth potential. Only then does our agency propose the scope of work and billing model. We don't sell ready-made packages because every company is at a different stage.
Before we begin, we agree on a specific goal, such as the number of sales inquiries or cost per lead. The KPI is documented and approved by both sides. This makes it clear what you're paying for and what the outcome should be. There's no room for ambiguity or changing the goal midway.
We report based on data from Google Analytics 4 and conversion tracking. Our team shows customer acquisition cost, inquiry sources, and lead counts. This makes it clear which activities are truly working.
GET TO KNOW US BETTER
Instead of hiring separate SEO, advertising, content, and social media specialists, you get access to a full team. This is often more cost-effective than multiple salaries and requires no recruitment or onboarding. Our team works together, so efforts are cohesive and there are no communication issues.
There is no layer of account managers who only pass along information. You communicate directly with the person responsible for results. This speeds up decision-making and keeps you informed at all times. It saves time and eliminates misunderstandings.
Pricing models
For companies that have their own marketing team or contractors and need a manager to lead them to results.
What you needFor companies without their own team, or with a small one, that need a manager and specialists right away.
Everything from the pure success fee: strategy, activity planning, briefing and task acceptance, quality control, analytics, reporting, periodic reviews.
The advertising budget (e.g. for Google Ads or LinkedIn Ads) is a separate cost in both models, independent of our fee.
Questions
A B2B marketing strategy is an action plan that leads to specific inquiries from companies. In B2B marketing, the sales cycle is longer, and purchasing decisions are made by several people. Therefore, the strategy is based on building trust and delivering valuable content, not on emotions as in B2C marketing. More about how we approach planning can be found in marketing consulting.
First results, such as increased traffic or better lead quality, may be visible after 2-3 months. It all depends on the industry and the starting point. Long-term activities, such as SEO, usually bring lasting results after 6-12 months. Therefore, in the strategy we combine quick paid campaigns with building foundations for future growth. Details can be found in marketing consulting.
The most common cause of failure is compensation detached from results. An agency earns the same regardless of the outcome, so it has no motivation to achieve goals. With us, part of the compensation depends on KPIs set before the start. Additionally, the team begins with an audit that shows the real potential. If they don’t see a sensible growth path, they say it directly. You can see how we work on the B2B marketing agency page. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for task execution.
We don’t have a fixed price list because the cost depends on the scope and the starting situation. If the client already has a team, our team works on a success fee without a fixed salary. If not, we propose a low base fee plus a success fee to share the risk. The specific amount is provided after a free audit. This way, you pay for results, not hours. You can also check Google Ads for B2B companies.
We don’t assume that upfront. The audit includes an analysis of the client’s competition and the real potential in their industry. The team checks whether there is sufficient demand and whether the client’s offer can stand out. If the analysis shows that there is no sensible growth path, we say it directly. This is part of marketing consulting.
SEO indeed brings lasting results usually after 6-12 months. Therefore, with a shorter horizon, we start with paid campaigns and conversion optimization. This way, inquiries are generated faster, and SEO is built in parallel so that in a few months organic traffic becomes a stable source of leads. This approach combines quick results with building foundations.
FREE AUDIT
Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.
Market and demand, competitors and their gaps, your company’s position and strategy directions.
In the meeting we discuss the audit findings and priorities for the first 3 months.
If we’re a good fit, you get a proposal tailored to your company.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
FROM THE BLOG
