PR IN POLAND

PR priced by inquiries, not media mentions

Part of our compensation depends on delivering the agreed outcome. We combine PR activities with sales goals, building an expert image and media relations that translate into real sales inquiries.

Media mentions / mo.12 months
Mentions / mo.
9
in media
Publication reach
48k
↑ from 6k
Positive sentiment
92%
stable
Publication reachlast 6 months
48kfrom 6k
Jan
Feb
Mar
Apr
May
Jun

Data from one of our clients, results after 12 months of PR activities.

16+

years of experience
in B2B marketing

60+

clients
served

160 million

in profit generated
for clients

Trusted by

MARKET ENTRY

PR is part of your Poland market entry

Getting covered in the right Polish outlets takes local media relationships you do not have on day one. We run PR as part of a full market-entry plan: audit, strategy, and execution on the ground, not remote advice from abroad.

See how we support market entry to Poland →

Why us

Benefits of public relations from Growth Group

Your specialists build an expert image in industry media

We write and publish expert articles where your team shares knowledge and experience.

Real relationships with journalists, not mass emails to random lists

We establish and maintain contact with journalists and industry outlets that actually cover your sector.

Someone responds for you when a journalist asks for a comment

We monitor media inquiries and help prepare a response before competitors take over the topic.

Why us

You pay for results,
not hours.

Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or customer acquisition cost.

This way, our interests are directly aligned with yours.

Results after 12 monthssuccess fee
✓Monthly inquiries40
✓Cost per leada low fixed feeplus a performance bonus
Fixed fee
low
Success fee
based on results

Common challenges

Problems we most often solve in PR

How we solve it

We pick the media your customers read and talk to specific editors. Each title gets a story matched to its readers.

Coverage appears where decision makers look for knowledge. Book a free audit
Coverage of your companyMedia monitoring
Business media · interviewHow B2B companies build visibility in the region
Published
Trade portal · expert commentIndustry trends for next year
Published
Local media · articleLocal company enters new markets
In preparation

Before we propose anything

We always start
with an audit.

We review your current media presence, relationships with editors, and the real potential for building an expert image in your industry.

If the analysis shows there is no sensible growth path, we tell you directly.

Scope of services

Scope of public relations services for companies

Building a PR strategy

We create a PR action plan based on an audit of your market position and sales goals.

Media relations and contact with editorial teams

We establish and maintain relationships with journalists and industry editorial teams.

Expert publications and articles

We write and publish expert articles where your specialists share knowledge and experience.

Comments and responses to media inquiries

We monitor journalist inquiries and help prepare quick, substantive comments.

Internal PR and communication

Our team supports building a positive company image among employees.

Crisis reputation management

We prepare procedures and action scenarios for crisis situations.

Effect measurement and reporting

We report not only the number of publications, but above all their impact on business goals.

Public speaking training

We prepare your experts for presentations at conferences, webinars, and in the media.

Collaboration with industry influencers

We identify and establish cooperation with individuals who influence your target audience.

Transparency

Transparency of cooperation

Principle 1

How we measure PR results

We measure results based on KPIs set before we start. Our team tracks conversion paths in Google Analytics 4. We analyze which publications generate traffic and sales inquiries. We don't judge our work by the number of impressions, but by the real impact on your sales.

Analiza danych i konwersji w Google Analytics 4

Pricing model

How we charge

We choose the model during the free audit, based on the resources you already have.
How we charge for PR

Low base fee + success fee

You pay a low base fee for ongoing media work and a bonus for coverage and results agreed before the start.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Strategy, planning, analytics, quality control, reporting and periodic reviews.

+
Growth Group PR specialists
  • Expert communication strategy
  • Press releases and expert comments
  • Relations with trade media
  • Articles and interviews
  • Preparing your expert for appearances
  • Coverage and impact reporting

Have your own marketing team? We can work on a pure success fee: our manager leads your team and you pay only a percentage of the result.

GET TO KNOW US BETTER

What cooperation with us looks like

Opiekun projektu Growth Group podczas spotkania z klientem
1
project manager, from the first conversation to the final report
our home base
we work from here, not remotely from another city
One team instead of several hires

Instead of hiring a PR, SEO, and content specialist, you get access to a full team. Copywriters, media specialists, and strategists work for you. This saves time and money compared to building a marketing department. One team manages all activities, ensuring consistency and efficiency.

Direct contact with the person in charge

There is no layer of account managers or intermediaries. You communicate directly with the person responsible for achieving your goal. This shortens communication time and eliminates misunderstandings. You always know who is responsible for each area and who to reach out to with questions.

Questions

Frequently asked questions

What is public relations for companies and how does it work in practice?

Public relations for companies is about building a positive brand image and relationships with the environment. In practice, this includes publications in industry media, building relationships with journalists, and managing communication. With us, PR is combined with sales goals. It is not just about being present in the media, but about how that presence translates into real sales inquiries. You can find more about our approach on the B2B marketing agency page.

How long does it take to see results from public relations activities?

PR results are usually visible after 3-6 months of regular work. Building an expert image and media relationships is a process that takes time. There are no quick wins like in paid campaigns. That is why we often combine PR with other activities that bring faster results. Details of our approach are described on the B2B marketing agency page.

We already had an agency and nothing came of it. What makes you different?

The most common reason for failure is billing that is disconnected from results. An agency earns the same regardless of the outcome, so it has no motivation to act. With us, part of the compensation depends on KPIs set before we start. This way, our interest is directly tied to yours. Before anything is proposed, we conduct a marketing audit to understand your situation. Additionally, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for completing tasks.

It is too expensive for our company. Is there a fixed price list?

We do not have a fixed price list because the cost depends on the scope and your starting situation. If you already have a team, we work on a success fee without a fixed retainer. If you do not, we propose a low base fee plus a success fee. We provide a specific quote after a free audit. This way, you pay for results, not hours. This is often more cost-effective than hiring someone full-time. You can read more about our cooperation model in B2B marketing strategy.

We do not have time to handle PR. How does it work in practice?

After the audit, we take over the activities and report results. From your side, we need a decision on the goal and approval of the plan, not daily management. We prepare materials, contact the media, and take care of publications. You receive regular reports with results. This is a solution for companies that want to be present in the media but do not have the time. Check how cooperation can look in the interim marketing manager model.

How do I know PR will work in my industry?

We do not assume that from the start. The audit includes an analysis of your competition and the real potential in your industry. We check what topics might be interesting for the media and whether there is a chance for publications. If the analysis shows that there is no sensible growth path, we say so directly. We do not sell services that have no chance of working.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.