Interim Marketing Manager
An interim marketing manager who shares the risk with you
We don’t sell hours. We take co-responsibility for the KPI that determines part of our compensation. This is a proven marketing leader who joins your company for a set period to build a strategy, implement actions, and make a real impact on sales. For a foreign company entering Poland, that means a local marketing lead who already knows the market, so you do not have to build that knowledge from scratch.
monthly cost of a full-time marketing director
a fixed rate with us, the rest based on results
years of experience in B2B marketing
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
They trusted us
An interim marketing manager for your Poland market entry
A foreign company entering Poland usually needs a local marketing lead before it needs a full team. We step in as that lead, as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →Why us
Benefits of working with an interim marketing manager
Performance-linked compensation
Part of our compensation depends on achieving KPIs agreed before we start. We share the risk and responsibility for results with you.
Free audit before every proposal
We don't propose a package without understanding the client's situation. First, we identify opportunities and barriers to growth.
Knowledge of the B2B market in the region
We understand the purchasing realities of companies in the region, and we operate nationwide, combining local insight with broad reach.
Why us
You pay for results,
not for hours.
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
Who we work with
When an interim marketing manager makes sense
B2B manufacturing companies face long sales cycles and low search traffic on purchase-related queries, with inquiries mostly coming from referrals, which is hard to scale.
We start with an audit that shows the real potential in your industry. Then our team sets KPIs, such as the number of quote requests. We implement Google Ads campaigns on purchase keywords and optimize your site for conversions, while SEO builds in parallel. Instead of relying on chance, you get a repeatable process for generating inquiries from companies already searching for your products.
B2B professional services face strong local competition and difficulty in showing the difference between your offering and competitors'.
We conduct a competitive analysis and build a marketing strategy based on real advantages. Our team supports you with content marketing and public relations to build expert status that attracts clients. Your company becomes visible as an expert in its field, and clients come to you instead of comparing price lists.
Technology and SaaS companies compete nationwide, and the cost per click in paid campaigns is high, which quickly eats up budget without guaranteeing leads.
We focus on precise targeting and sales funnel optimization. We start with paid campaigns aimed at specific quote requests, while simultaneously developing SEO to lower customer acquisition cost in the long run. Check our SEO services to see how we build organic traffic. You invest in channels that bring concrete inquiries from companies, not just impressions and traffic that doesn't sell.
- Business goals and KPIs
- Marketing budget
- Reporting to the board
- Recruitment and coordination
- Processes and priorities
- Team performance evaluation
- SEO and Ads
- Social media and content
- PR and lead generation
Before we propose anything
We always start
with an audit.
We review your current team, processes, and marketing budget before proposing how to lead the department as an interim manager.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
Scope of an interim marketing manager's work
Marketing audit
We analyze your current marketing activities, website, sales funnel, and competition.
Marketing strategy development
We create a concrete action plan with a timeline and goals.
Marketing team management
If you have your own marketing team, we step in as its leader.
Marketing process optimization
We introduce repeatable processes that don't depend on a single person.
Google Ads campaign management
We build campaigns focused on real sales inquiries, not just traffic.
SEO and content marketing
We build your company's long-term visibility in search engines.
Social media and LinkedIn
We manage your social media profiles, with a special focus on LinkedIn for B2B.
Public relations and thought leadership
We publish industry articles and build your image as an expert in your field.
B2B lead generation
We build lists of decision-makers and direct outreach systems, e.g.
Transparency
Transparency of cooperation
How we measure results
We measure results based on KPIs agreed before we start. Most often these are the number of sales inquiries, cost per lead, or actual sales. Data is collected from Google Analytics 4, conversion tracking, and the CRM system if one is used. Impressions and reach are not considered success.
Standard of work
How we work with clients
We start with an audit, not a package
Before we propose anything, we analyze your situation. Our team reviews your website, competitors, lead sources, and growth potential. If the audit shows there is no viable path, we tell you directly. Only after this analysis does our agency present a concrete plan and collaboration model.
KPIs set before we start
The goal is not a vague slogan. We define a specific metric, such as the number of quote requests or cost per lead. We write it down before starting work. This way, both sides know what success looks like and how it will be measured. This is the basis of our billing.
Reports based on real data
We do not show reach charts that mean nothing. Our team reports customer acquisition cost, inquiry sources, and actual sales. Data is taken from Google Analytics 4 and conversion tracking. This way, you see which activities actually bring in money and which need changes.
GET TO KNOW US BETTER
What cooperation with us looks like
One team instead of several full-time hires
Instead of hiring separate specialists for SEO, advertising, content, and social media, you get access to a full team. This saves time and money, because you don't pay for full-time positions, recruitment, or onboarding. You receive comprehensive support, billed for results, not for hours logged.
Direct contact with the person in charge
There's no layer of account managers passing information along. You talk directly with the person responsible for the outcome. This shortens response times and eliminates misunderstandings. You know who does what and who to call when you need a quick decision.
Why success fee pays off
Part of our compensation depends on results that our team agrees on with you. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of our compensation depends on achieving the agreed KPI. If the goal is not met, our work becomes less profitable. Our team approaches the project as if it were our own business.
We start with a free audit
Zero risk at the start. Our team reviews your website, the competition, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after
We write down the specific goal and track it throughout the collaboration. Both sides know what they are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We don't measure our work by impressions or rankings, but by real leads. If results are missing, our compensation drops along with them.
Questions
Frequently asked questions
What exactly is an interim marketing manager?
An experienced marketing leader who joins your company for a specific period, for example, during a project, a leave, or a transformation. Not a full-time employee, but operating like a manager with full responsibility for results. We step into this role and share responsibility for KPIs. For broader context, see marketing consulting.
How long does cooperation with an interim marketing manager last?
There is no fixed rule. Typically, cooperation lasts from 3 to 12 months, depending on the goal. If you need support implementing a strategy, 3 months may suffice. If we are building an entire marketing department from scratch, a longer horizon is expected. We always set the time frame before starting, after an audit. Learn more about the model in marketing consulting.
We already had an agency and it didn't work out. How are you different?
The most common cause of failure is compensation detached from results. An agency earns the same regardless of the outcome, so it has no incentive to work hard. With us, part of the compensation depends on KPIs set before we start. If we don’t achieve the goal, we don’t get paid in full. That changes the dynamics of cooperation. See how we work in Google Ads for B2B companies. Additionally, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the outcome, not just for completing tasks.
It's too expensive for our company. Is there room for flexibility?
We don’t have a fixed price list because the cost depends on the scope and the starting situation. We work on success fee: most of our compensation depends on the results we actually deliver, not on a fixed rate. We provide a specific amount after a free audit. See how it works in practice with SEO.
We don't have time to deal with this. How does it work in practice?
After the audit, we take over the execution of activities and report results. On your side, you need to decide on the goal and approve the plan, not manage on a daily basis. You focus on your business, and we handle marketing. If you prefer to hire someone full-time, read about websites for companies, which can be a first step toward independence.
How do I know this will work in my industry?
We don’t assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. If the analysis shows there is no viable growth path, we say so directly. We don’t sell illusions. We operate based on data and a concrete plan that has a chance to deliver results.
Let's talk about your growth.
A free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
FROM THE BLOG
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Bydgoszcz
Kuyavian-Pomeranian Voivodeship