90-day international expansion strategy

Scale your business on new markets

You pay for results: part of Growth Group’s compensation depends on delivering the next milestones. We build sales abroad and expansion into a new market in 90 days: from audit and strategy, through launching channels and first partnerships, to first orders. We start with a free market audit.

Schedule

90 days

Three months, three milestones, one market entry plan.

Audit and strategyChannels and partnersOperational

16+

years of experience
in B2B marketing

60+

clients
served

160 mln

in profit generated
for clients

Trusted by

TIMELINE

How business scaling looks in the coming months

1

Month 1: Audit and strategy

We check where the real opportunity is in this market before we plan any actions.

  • Market, customer, and competitor analysis
  • Gap analysis and offer positioning
  • Developing the market entry strategy
  • Setting KPIs and a 90-day action plan
If we don't deliver the audit and strategy on time, you only pay the base fee.
2

Month 2: Operational execution

We launch what the strategy calls for: the website, campaigns, and sales process.

  • Website and content tailored to the new market
  • Initial campaigns in the target market
  • Building the sales process and team
  • First conversations with potential partners
If the channels aren't launched, you only pay the base fee.
3

Month 3: Sales and partnerships

We finalize partnerships and move into fully operational sales work.

  • At least two signed partners
  • First real inquiries and sales
  • Optimizing sales campaigns
  • Results summary and plan for the coming months
If we don't secure at least 2 partners, you only pay the base fee.

After 90 days, we move into operational work, billed for results.

WHERE WE OPERATE

Markets we serve

We start with the German market, but we apply the same 90-day model to each of the markets below. The initial audit shows whether entering a given market makes sense for your product and industry.

DEGermany
USUSA
FRFrance
CZCzech Republic
UKUnited Kingdom
BEBelgium
NLNetherlands
ATAustria
CHSwitzerland

WHAT YOU GAIN

Benefits of international expansion

Entering a new market with a concrete plan, not groping in the dark

A market entry plan based on real market potential, not on intuition or copying competitors.

See how the process works →
You pay the full rate only for stages we actually deliver

Stage-based billing instead of one large invoice for promises not backed by results.

Book a free audit →
You have a partner who shares responsibility for the outcome, not just advice

Part of our compensation depends on the same KPI that matters to you.

Book a call →

Growth Group

You pay for results,
not for hours.

Most companies planning to scale their business by entering a new market pay an agency a fixed amount regardless of results. Growth Group ties part of its compensation to achieving the target in the operational stage, after delivering the strategy and launching channels.

This way, Growth Group’s interest is directly aligned with yours.

Billing model90 days
✓Base (Stage 1-2)Flat fee for delivery
✓Success fee (operational stage)Up to a capped amount
✓Advertising budget (pass-through)A low monthly ad spend
Months 1-2
audit and implementation
After 90 days
Success fee on results

Common challenges

Problems we most often solve in international expansion

How we solve it

Entering a new market without a plan ends with a scattered budget and no results.

We break it into 90 days with clear milestones: audit, channels, partnerships, sales. Book a free audit
Entering a new market90-day plan
Days 1-30Market and competitor audit
Days 31-60Offer and first campaigns
Days 61-90Scaling channels
Market visibilityto do
Offer for the target marketin progress
Partner networkto do
Inquiry trackingready

Before we propose anything

We always start
with an audit.

We assess your product, the competition in your target market, potential demand, and entry barriers such as regulations, language, and locally used sales channels. We evaluate your company’s readiness for internationalization, including whether you have the resources: budget, team, and offer readiness, to make the entry worthwhile.

If the analysis shows there is no sensible path to entry right now, we tell you directly instead of selling you 90 days that won’t change anything.

Scope of services

Scope of international expansion and internationalization services

Market and competitor audit

We assess demand, competition, and entry barriers in the German market before proposing an action plan.

International expansion strategy

We create an internationalization strategy with concrete milestones spread over 90 days.

Offer and website localization

We adapt the offer, content, and website to the language and expectations of customers in the chosen market.

Demand generation

We build demand in the new market through paid campaigns, content, and outbound, selecting channels based on country and industry.

Local partner acquisition

We build a network of sales and distribution partners in the target market.

PR and presence in industry media

We build credibility through publications and presence in local industry media.

Market entry project management

We run the entire project as one team, not a collection of subcontractors.

B2B lead generation abroad

We reach decision-makers in companies on the target market directly.

Operational support after launch

After launching channels, we support the first sales campaigns and optimization.

Transparency

Transparency in collaboration

Principle 1

How we measure results

We measure results against milestones agreed before we start: delivered audit and strategy, launched channels, at least two acquired partners. After 90 days, we move to a success fee based on the results we deliver in the new market.

Analiza rynku i planowanie wejścia
Billing model

Why success fee pays off

Part of our compensation depends on whether we actually deliver the next stages of market entry. Here are five concrete reasons why this model makes sense for both sides.

01
Growth Group's interest is directly tied to yours

The operational stage is billed for results: if we don't deliver the target, our compensation for it drops. We approach market entry like our own project.

02
We start with a free audit

Zero risk at the start. We check demand, competition, and entry barriers before we propose a plan and a 90-day timeline.

03
Milestones set before we start, not after the fact

We write down specific goals for months 1, 2, and 3 and verify them during the collaboration. Both sides know what they are working toward.

04
Low fixed fee regardless of outcome

Audit and implementation are billed a flat fee for on-time delivery. In the operational stage, we add a base only when resources are still being built as part of the collaboration.

05
You pay less when we don't deliver a stage

We don't measure work by hours or activities, but by achieving the target in the operational stage. The further below target, the lower the success fee.

Pricing models

Choose the model that fits your company

We choose the model during the free audit, based on the resources you already have.
Model 1

Pure success fee

For companies that have their own marketing team or contractors and need a manager to lead them to results.

What you need
  • a product live in production and ready to sell
  • a team or contractors who carry out the work
  • tools: website, CRM and analytics
  • a measurable result: form, online store or booked meetings
No fixed fees. You pay only a percentage of the result.
What you get as part of the cooperation
  1. Strategygoals, target groups and channels
  2. Activity planningmonthly and quarterly plan
  3. Briefing and task acceptancebriefs for the team and contractors
  4. Quality controlevery piece checked before publication
  5. Analyticsresults measured in every channel
  6. Reportingwhat works and what we change
  7. Periodic reviewsresults and plans reviewed with you
Model 2

Low base fee + success fee

For companies without their own team, or with a small one, that need a manager and specialists right away.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Everything from the pure success fee: strategy, activity planning, briefing and task acceptance, quality control, analytics, reporting, periodic reviews.

+
Growth Group delivery team
  • Websitedesign, build and development
  • SEOGoogle rankings
  • AI search visibilityvisibility in ChatGPT and Gemini
  • Google Adscampaigns and optimisation
  • LinkedIn AdsB2B campaigns
  • Content marketingarticles, guides, reports
  • Social mediacompany profile management
  • PRmedia coverage
  • Marketing automationCRM, emails, lead scoring

The advertising budget (e.g. for Google Ads or LinkedIn Ads) is a separate cost in both models, independent of our fee.

GET TO KNOW US BETTER

What working with Growth Group looks like

Zespół Growth Group podczas planowania strategii marketingowej
1
project manager, from the first conversation to the report
our base
Growth Group operates from here, not remotely from another city
One team instead of several hires

Instead of hiring several people for SEO, ads, content, and social media, the client gets access to a full team of specialists. This is cheaper than maintaining an in-house marketing department and faster to implement. No need to run recruitment, training, or worry about replacements. Growth Group delivers the expertise of an entire team at a single price.

Direct contact with the person responsible

You don't have a coordinator who relays information between you and the doers. You communicate directly with the person responsible for achieving your KPIs. This shortens communication time and eliminates the risk of miscommunication. You know the name of the person accountable for your results and can reach out to them directly.

Questions

Frequently asked questions

How long does entering a new market take?

90 days in a phased model: the first two weeks are audit and strategy, the next month is launching channels, the website, and initial activities, while we build partnerships in parallel, and the last month is operational work and the first sales campaigns.

What if you fail to deliver a phase on time?

Stage 1 and Stage 2 are billed for delivery, not for results: payment follows actual delivery of the strategy document or launched channels, not before. Stage 3 is operational work billed for results: with your own resources, pure success fee, without them, a small base plus success fee proportional to target achievement.

How much does it cost?

Audit and strategy cost 5500 PLN net, implementation up to 6000 PLN net depending on scope, plus a separate advertising budget going directly to campaigns. The operational stage is billed for results: pure success fee, or a small base plus success fee, depending on your resources. We confirm the exact implementation price after the audit.

What happens after 90 days?

After the entry phase, we move into operational work billed for results: with your own resources, pure success fee, without them, a small base plus success fee proportional to target achievement.

How is this different from a typical marketing agency?

A typical marketing agency charges for completed tasks. Market Entry is a time-bound market entry plan with phases and milestones, where part of the compensation depends on whether we actually deliver the next phase, not on the number of hours worked.

Which industries and markets do you serve?

We start with the German market, but we apply the same 90-day model to markets such as the USA, France, Czech Republic, UK, Belgium, Netherlands, Austria, and Switzerland. Growth Group supports company internationalization as a hub connecting suppliers with international buyers; the initial audit shows whether entering a given market makes sense for your industry and product.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.

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