90-day international expansion strategy
Scale your business on new markets
You pay for results: part of Growth Group’s compensation depends on delivering the next milestones. We build sales abroad and expansion into a new market in 90 days: from audit and strategy, through launching channels and first partnerships, to first orders. We start with a free market audit.
Schedule
Three months, three milestones, one market entry plan.
16+
years of experience
in B2B marketing
60+
clients
served
160 mln
in sales generated
for clients
Trusted by
TIMELINE
How business scaling looks in the coming months
Month 1: Audit and strategy
We check where the real opportunity is in this market before we plan any actions.
- Market, customer, and competitor analysis
- Gap analysis and offer positioning
- Developing the market entry strategy
- Setting KPIs and a 90-day action plan
Month 2: Operational execution
We launch what the strategy calls for: the website, campaigns, and sales process.
- Website and content tailored to the new market
- Initial campaigns in the target market
- Building the sales process and team
- First conversations with potential partners
Month 3: Sales and partnerships
We finalize partnerships and move into fully operational sales work.
- At least two signed partners
- First real inquiries and sales
- Optimizing sales campaigns
- Results summary and plan for the coming months
After 90 days, we switch to a pure success fee based on sales.
WHERE WE OPERATE
Markets we serve
We start with the German market, but we apply the same 90-day model to each of the markets below. The initial audit shows whether entering a given market makes sense for your product and industry.
WHAT YOU GAIN
Benefits of international expansion
Entering a new market with a concrete plan, not groping in the dark
A market entry plan based on real market potential, not on intuition or copying competitors.
See how the process works →You pay the full rate only for stages we actually deliver
Stage-based billing instead of one large invoice for promises not backed by results.
Book a free audit →You have a partner who shares responsibility for the outcome, not just advice
Part of our compensation depends on the same KPI that matters to you.
Book a call →Growth Group
You pay for results,
not for hours.
Most companies planning to scale their business by entering a new market pay an agency a fixed amount regardless of the outcome. Growth Group ties part of its compensation to specific milestones: delivered strategy, launched channels, acquired partners.
This way, Growth Group’s interest is directly aligned with yours.
Who Growth Group works for
Who the international expansion strategy is for
Do you have a proven product in Poland and are thinking about expansion, but don't know where to start?
Entering a new market without a plan leads to a scattered budget and no results, not real business scalability. We break it down into 90 days with clear milestones: audit, channels, partnerships, sales.
Before we propose anything
We always start
with an audit.
We assess your product, the competition in your target market, potential demand, and entry barriers such as regulations, language, and locally used sales channels. We evaluate your company’s readiness for internationalization, including whether you have the resources: budget, team, and offer readiness, to make the entry worthwhile.
If the analysis shows there is no sensible path to entry right now, we tell you directly instead of selling you 90 days that won’t change anything.
Scope of services
Scope of international expansion and internationalization services
Market and competitor audit
We assess demand, competition, and entry barriers in the German market before proposing an action plan.
International expansion strategy
We create an internationalization strategy with concrete milestones spread over 90 days.
Offer and website localization
We adapt the offer, content, and website to the language and expectations of customers in the chosen market.
Demand generation
We build demand in the new market through paid campaigns, content, and outbound, selecting channels based on country and industry.
Local partner acquisition
We build a network of sales and distribution partners in the target market.
PR and presence in industry media
We build credibility through publications and presence in local industry media.
Market entry project management
We run the entire project as one team, not a collection of subcontractors.
B2B lead generation abroad
We reach decision-makers in companies on the target market directly.
Operational support after launch
After launching channels, we support the first sales campaigns and optimization.
Transparency
Transparency in collaboration
How we measure results
We measure results against milestones agreed before we start: delivered audit and strategy, launched channels, at least two acquired partners. After 90 days, we move to a success fee based on actual sales generated in the new market.
Why success fee pays off
Part of our compensation depends on whether we actually deliver the next stages of market entry. Here are five concrete reasons why this model makes sense for both sides.
Growth Group's interest is directly tied to yours
If we don't deliver a given stage (audit, channels, partnerships), we don't get the success fee for it. We approach market entry like our own project.
We start with a free audit
Zero risk at the start. We check demand, competition, and entry barriers before we propose a plan and a 90-day timeline.
Milestones set before we start, not after the fact
We write down specific goals for months 1, 2, and 3 and verify them during the collaboration. Both sides know what they are working toward.
Low fixed fee regardless of outcome
A low monthly base fee covers the cost of operational work, and you pay it always, regardless of whether a given stage succeeds.
You pay less when we don't deliver a stage
We don't measure work by hours or activities, but by delivered milestones. If a stage isn't delivered, our compensation for it drops to zero.
GET TO KNOW US BETTER
What working with Growth Group looks like
One team instead of several hires
Instead of hiring several people for SEO, ads, content, and social media, the client gets access to a full team of specialists. This is cheaper than maintaining an in-house marketing department and faster to implement. No need to run recruitment, training, or worry about replacements. Growth Group delivers the expertise of an entire team at a single price.
Direct contact with the person responsible
You don't have a coordinator who relays information between you and the doers. You communicate directly with the person responsible for achieving your KPIs. This shortens communication time and eliminates the risk of miscommunication. You know the name of the person accountable for your results and can reach out to them directly.
Questions
Frequently asked questions
How long does entering a new market take?
90 days in a phased model: the first two weeks are audit and strategy, the next month is launching channels, the website, and initial activities, while we build partnerships in parallel, and the last month is operational work and the first sales campaigns.
What if you fail to deliver a phase on time?
You always pay a base fee, regardless of the outcome. We only charge a success fee for a given phase (audit and strategy, channel launch, securing at least two partners) if we actually deliver it. You don’t pay for something we haven’t delivered.
How much does it cost?
The base is a fixed monthly fee, with a success fee upon achieving milestones, plus an advertising budget that goes directly to campaigns. In total, it amounts to a moderate monthly investment when all goals are met.
What happens after 90 days?
After the entry phase, we switch to a pure success fee based on generated sales; the fixed fee disappears, and you pay only for real sales results in the new market.
How is this different from a typical marketing agency?
A typical marketing agency charges for completed tasks. Market Entry is a time-bound market entry plan with phases and milestones, where part of the compensation depends on whether we actually deliver the next phase, not on the number of hours worked.
Which industries and markets do you serve?
We start with the German market, but we apply the same 90-day model to markets such as the USA, France, Czech Republic, UK, Belgium, Netherlands, Austria, and Switzerland. Growth Group supports company internationalization as a hub connecting suppliers with international buyers; the initial audit shows whether entering a given market makes sense for your industry and product.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
From the blog
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Our office
Poland