SOCIAL MEDIA IN POLAND

Social media that brings clients, not just likes

Pricing is partly performance-based. We manage LinkedIn and Facebook profiles, building reach and generating leads for the brand; this is not just posting content, but activities that produce real sales inquiries. For companies entering Poland, that means content and platform choices that match how Polish B2B buyers actually use social media, not a translated version of your home-market playbook.

Post reach / mo.12 months
Reach / mo.
48k
on LinkedIn
Engagement
3,2%
↑ from 0.9%
New followers
340/mo.
↑ from 40
Audience engagementlast 6 months
3,2%was 0.9%
Jan
Feb
Mar
Apr
May
Jun

Data from one of our clients, results after 12 months of managing social media.

16+

years of experience
in B2B marketing

60+

clients
served

160 million

in profit generated
for clients

Trusted by

MARKET ENTRY

Social media is part of your Poland market entry

Polish B2B buyers use social platforms differently than your home market does. We run your social presence the way it actually works here, as part of a full market-entry plan: audit, strategy, and execution on the ground.

See how we support market entry to Poland →

Why us

Benefits of social media for B2B companies

LinkedIn and Facebook work for leads, not just likes

We use social selling on LinkedIn and activity on Facebook to build relationships and generate contacts for your sales team.

Profiles managed daily, without engaging your team

We take over the daily management of your company profiles so no one on your side has to remember to do it.

Content tailored to the main channel for B2B companies

Content strategy built for LinkedIn, the channel where B2B decision-makers actually engage, not copied from other platforms.

Why us

You pay for results,
not for hours.

Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.

This way, our interests are directly aligned with our clients’ interests.

Results after 12 monthssuccess fee
✓Monthly quote requests40
✓Cost per leada low base feedown from a higher base
Base fee
low
Success fee
for results

Common challenges

Problems we most often solve in social media

How we solve it

We plan content for the quarter and take over consistency: posts, visuals and replies to comments. Topics come from customer questions and your team's work.

The page stays active even when you are busy. Book a free audit
Publishing calendarLinkedIn · this week
MonTueWedThuFri
Your company
Expert post · scheduled
LikeComments

Before we propose anything

We always start
with an audit.

We review current profiles, content quality, and whether social media truly supports sales before proposing an action plan.

If the analysis shows there is no viable growth path, we say so directly.

Scope of services

Scope of social media services for B2B companies

Social media presence audit

We start by checking what is already working and what is not delivering results.

Content strategy for LinkedIn and Facebook

LinkedIn is the main channel for B2B companies, while Facebook supports reach and brand awareness.

Managing company profiles

Our team takes over the day-to-day management of your social media profiles.

Social selling for your sales team

Social selling uses social media to build relationships and generate leads.

LinkedIn advertising campaigns

We run ad campaigns that reach specific groups of decision makers.

Creating expert content

We prepare articles, analyses, and comments that showcase your industry knowledge.

Monitoring and reporting

We regularly check the results of your social media activities.

Integration with other activities

Social media does not operate in a vacuum.

SEO optimization of your profile

A LinkedIn company page can rank well in Google search results.

Transparency

Transparency of cooperation

Principle 1

How we measure results

We measure results based on KPIs agreed before we start. Our team uses Google Analytics 4 and conversion tracking to show how many quote requests and leads social media generate. We do not rely on impressions unless they translate into real sales contacts.

Analiza danych i konwersji w Google Analytics 4

Pricing model

How we charge

We choose the model during the free audit, based on the resources you already have.
How we charge for social media

Low base fee + success fee

You pay a low base fee for running your profiles and a bonus for hitting the KPIs agreed before the start.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Strategy, planning, analytics, quality control, reporting and periodic reviews.

+
Growth Group social media specialists
  • Content strategy for a B2B company
  • Publishing calendar
  • Posts, graphics and short videos
  • Expert profiles on LinkedIn
  • Handling comments and messages
  • Measuring results against KPIs

The advertising budget is a separate cost, independent of our fee.

Have your own marketing team? We can work on a pure success fee: our manager leads your team and you pay only a percentage of the result.

GET TO KNOW US BETTER

How cooperation with us looks

Opiekun projektu Growth Group podczas spotkania z klientem
1
project manager, from the first conversation to the report
our base
we operate from here, not remotely from another city
One team instead of several hires

Instead of hiring a specialist for social media, SEO, ads, and content, the client gets access to a whole team. Our team works together to achieve a common goal. No need to run recruitment, onboard new people, or worry about time off. The client can be sure that every marketing area is covered by an experienced person.

Direct contact with the person in charge

There is no layer of account managers passing on information. You contact the person responsible for your project directly. This means decisions are made quickly, and you always know what is happening. It speeds up work and eliminates misunderstandings.

Questions

Frequently asked questions

What are social media for B2B companies and how do they differ from activities for individual clients?

Social media for B2B companies are activities on social media, mainly LinkedIn and Facebook, aimed at generating sales inquiries and building relationships with potential clients. Unlike B2C, it is not about mass reach but about reaching specific decision-makers. We focus on expert content, social selling, and targeted campaigns. You can find more about how we work on the B2B marketing agency page.

How long does it take for social media to start bringing first results for a B2B company?

First results, such as increased engagement and the number of new contacts, are usually visible after 2-3 months. For real sales inquiries, you need to wait longer, typically 3-6 months, because the B2B sales cycle is longer. Consistency and a relevant message are key. As part of a B2B marketing strategy, we set goals and a schedule so you know what to expect.

We already had an agency and nothing came of it. Why would it be different with you?

The most common reason is billing disconnected from results – the agency earns the same regardless of the outcome. With us, part of the compensation depends on KPIs set before we start, so the agency’s interest is directly tied to the client’s interest. Additionally, we start with a marketing audit that shows the real potential before any actions are proposed. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for completing tasks.

It's too expensive for our company. How do costs work?

We do not have a fixed price list because the cost depends on the scope and the starting situation. If the client already has a team, we work on a success fee without a fixed salary. If not, we propose a low base fee plus a success fee. The specific amount is provided after a free audit. This way, you pay for results, not hours. This is a proven approach in interim marketing.

We don't have time to deal with this. Do we need to involve our team?

After the audit, we take over the activities and report results. From your side, you need to decide on the goal and approve the plan, not manage daily. If you have a sales team, we can train them in social selling, but that is an additional option. We do most of the work for you, and you receive regular reports on B2B lead generation.

How do we know it will work in our industry?

We do not assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. We check what content and campaigns bring results for similar companies. If the analysis shows there is no sensible growth path, we say so directly. We do not sell services that have no chance of working.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.