SOCIAL MEDIA IN POLAND
Social media that brings clients, not just likes
Pricing is partly performance-based. We manage LinkedIn and Facebook profiles, building reach and generating leads for the brand; this is not just posting content, but activities that produce real sales inquiries. For companies entering Poland, that means content and platform choices that match how Polish B2B buyers actually use social media, not a translated version of your home-market playbook.
Data from one of our clients, results after 12 months of managing social media.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
Trusted by
Social media is part of your Poland market entry
Polish B2B buyers use social platforms differently than your home market does. We run your social presence the way it actually works here, as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →Why us
Benefits of social media for B2B companies
LinkedIn and Facebook work for leads, not just likes
We use social selling on LinkedIn and activity on Facebook to build relationships and generate contacts for your sales team.
Profiles managed daily, without engaging your team
We take over the daily management of your company profiles so no one on your side has to remember to do it.
Content tailored to the main channel for B2B companies
Content strategy built for LinkedIn, the channel where B2B decision-makers actually engage, not copied from other platforms.
Why us
You pay for results,
not for hours.
Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with our clients’ interests.
Who we work with
How social media solves B2B companies' problems
Do you have a long sales cycle and little traffic on purchase keywords?
we build a social media presence strategy that supports the sales process. We showcase the production process, team expertise, and case studies that build trust. We operate on LinkedIn, where decision-makers look for suppliers. We increase the number of valuable contacts and sales conversations that complement organic referrals.
Before we propose anything
We always start
with an audit.
We review current profiles, content quality, and whether social media truly supports sales before proposing an action plan.
If the analysis shows there is no viable growth path, we say so directly.
Scope of services
Scope of social media services for B2B companies
Social media presence audit
We start by checking what is already working and what is not delivering results.
Content strategy for LinkedIn and Facebook
LinkedIn is the main channel for B2B companies, while Facebook supports reach and brand awareness.
Managing company profiles
Our team takes over the day-to-day management of your social media profiles.
Social selling for your sales team
Social selling uses social media to build relationships and generate leads.
LinkedIn advertising campaigns
We run ad campaigns that reach specific groups of decision makers.
Creating expert content
We prepare articles, analyses, and comments that showcase your industry knowledge.
Monitoring and reporting
We regularly check the results of your social media activities.
Integration with other activities
Social media does not operate in a vacuum.
SEO optimization of your profile
A LinkedIn company page can rank well in Google search results.
Transparency
Transparency of cooperation
How we measure results
We measure results based on KPIs agreed before we start. Our team uses Google Analytics 4 and conversion tracking to show how many quote requests and leads social media generate. We do not rely on impressions unless they translate into real sales contacts.
Why success fee pays off
Part of our compensation depends on results that Growth Group and the client agree on together. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of our compensation depends on meeting an agreed KPI. If the goal is not achieved, our work is less profitable. Our team approaches the project as if it were our own business.
We start with a free audit
Zero risk at the start. We review your website, competitors, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after the fact
We write down a specific goal and verify it throughout the collaboration. Both sides know what we are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We don't measure our work by impressions or rankings, but by real leads. If there are no results, our compensation drops along with them.
GET TO KNOW US BETTER
How cooperation with us looks
One team instead of several hires
Instead of hiring a specialist for social media, SEO, ads, and content, the client gets access to a whole team. Our team works together to achieve a common goal. No need to run recruitment, onboard new people, or worry about time off. The client can be sure that every marketing area is covered by an experienced person.
Direct contact with the person in charge
There is no layer of account managers passing on information. You contact the person responsible for your project directly. This means decisions are made quickly, and you always know what is happening. It speeds up work and eliminates misunderstandings.
Questions
Frequently asked questions
What are social media for B2B companies and how do they differ from activities for individual clients?
Social media for B2B companies are activities on social media, mainly LinkedIn and Facebook, aimed at generating sales inquiries and building relationships with potential clients. Unlike B2C, it is not about mass reach but about reaching specific decision-makers. We focus on expert content, social selling, and targeted campaigns. You can find more about how we work on the B2B marketing agency page.
How long does it take for social media to start bringing first results for a B2B company?
First results, such as increased engagement and the number of new contacts, are usually visible after 2-3 months. For real sales inquiries, you need to wait longer, typically 3-6 months, because the B2B sales cycle is longer. Consistency and a relevant message are key. As part of a B2B marketing strategy, we set goals and a schedule so you know what to expect.
We already had an agency and nothing came of it. Why would it be different with you?
The most common reason is billing disconnected from results – the agency earns the same regardless of the outcome. With us, part of the compensation depends on KPIs set before we start, so the agency’s interest is directly tied to the client’s interest. Additionally, we start with a marketing audit that shows the real potential before any actions are proposed. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for completing tasks.
It's too expensive for our company. How do costs work?
We do not have a fixed price list because the cost depends on the scope and the starting situation. If the client already has a team, we work on a success fee without a fixed salary. If not, we propose a low base fee plus a success fee. The specific amount is provided after a free audit. This way, you pay for results, not hours. This is a proven approach in interim marketing.
We don't have time to deal with this. Do we need to involve our team?
After the audit, we take over the activities and report results. From your side, you need to decide on the goal and approve the plan, not manage daily. If you have a sales team, we can train them in social selling, but that is an additional option. We do most of the work for you, and you receive regular reports on B2B lead generation.
How do we know it will work in our industry?
We do not assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. We check what content and campaigns bring results for similar companies. If the analysis shows there is no sensible growth path, we say so directly. We do not sell services that have no chance of working.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region