90-day strategy for entering the Polish market

Bring your business into the Polish market

You pay for results: part of Growth Group’s compensation depends on delivering the next milestones. We build your presence and sales in Poland in 90 days: from audit and strategy, through launching channels and first partnerships, to first orders. We start with a free market audit.

Schedule

90 days

3 months, 3 milestones, one market entry plan.

Audit and strategyChannels and partnersOperationally

16+

years of experience
in B2B marketing

60+

clients
served

160 million

PLN in profit generated
for clients

They trusted us

TIMELINE

How entering the Polish market looks in the following months

1

Month 1 - Audit and strategy

We check where the real opportunity is in this market before we plan any actions.

  • Market, customer, and competitor analysis
  • Gap analysis and offer positioning
  • Creating an entry strategy
  • Setting KPIs and a 90-day action plan
If we don't deliver the audit and strategy on time, you only pay the base fee.
2

Month 2 - Operational execution

We launch what the strategy calls for: website, campaigns, and sales process.

  • Website and content for the new market
  • First campaigns in the target market
  • Building the sales process and team
  • First conversations with potential partners
If channels aren't launched, you only pay the base fee.
3

Month 3 - Sales and partnerships

We finalize partnerships and move into fully operational sales work.

  • At least two signed partners
  • First real inquiries and sales
  • Optimizing sales campaigns
  • Results summary and plan for the next months
If we don't acquire at least 2 partners, you only pay the base fee.

After 90 days, we move into operational work, billed for results.

WHERE WE OPERATE

Markets we serve

We work with companies entering Poland from any market, as long as the audit confirms real potential for your product here.

NANorth America
UKUK & Ireland
DEDACH region
NLBenelux
SENordics
FRFrance

WHAT YOU GAIN

Benefits of entering the Polish market

Entering a new market with a concrete plan, not groping in the dark

A market entry plan based on real market potential, not on gut feeling or copying competitors.

See how the process works →
You pay the full rate only for stages we actually deliver

Stage-based billing instead of one large invoice for promises without results.

Book a free audit →
You have a partner who shares responsibility for the outcome, not just advice

Part of our compensation depends on the same KPI that matters to you.

Book a call →

Growth Group

You pay for results,
not for hours.

Most companies planning to scale their business by entering a new market pay an agency a fixed amount regardless of results. Growth Group ties part of its compensation to achieving the target in the operational stage, after delivering the strategy and launching channels.

This way, Growth Group’s interest is directly aligned with yours.

Billing model90 days
✓Base feelow, fixed
✓Milestone success feetied to results
✓Advertising budget (pass-through)set with you
Month 1-2
audit and implementation
After 90 days
success fee on results

Common challenges

Problems we most often solve when companies enter Poland

How we solve it

We audit Polish demand, competitors and price levels before you spend on campaigns. We choose the segments and regions where your offer has the clearest advantage.

You enter Poland with a plan for the first 90 days. Book a free audit
Wejście na nowy rynekPlan 90 dni
Dni 1-30Audyt rynku i konkurencji
Dni 31-60Oferta i pierwsze kampanie
Dni 61-90Skalowanie kanałów
Widoczność na rynkudo zrobienia
Oferta pod rynek docelowyw toku
Sieć partnerówdo zrobienia
Pomiar zapytańgotowe

Before we propose anything

We always start
with an audit.

We assess your product, the competition in the Polish market, potential demand, and entry barriers: regulations, language, and locally used sales channels. We evaluate your company’s readiness to enter Poland, whether you have the resources: budget, team, and offer readiness, to make the entry worthwhile.

If the analysis shows there is no viable entry path right now, we tell you directly, instead of selling you 90 days that would change nothing.

Scope of services

Scope of services for market entry and internationalization

Market and competition audit

We check demand, competition, and entry barriers in the Polish market before we propose an action plan.

Market entry strategy

We create an internationalization strategy with concrete milestones spread over 90 days.

Offer and website localization

We adapt your offer, content, and website to the language and expectations of customers in Poland.

Demand generation

We build demand in the Polish market through paid campaigns, content, and outbound, choosing channels based on the country and industry.

Local partner acquisition

We build a network of sales and distribution partners in the Polish market.

PR and industry media presence

We build credibility through publications and presence in local industry media.

Market entry project management

We run the entire project as one team, not a collection of subcontractors.

B2B lead generation in Poland

We reach decision makers in companies in the Polish market directly.

Operational support after launch

After launching channels, we support the first sales campaigns and optimization.

Transparency

Transparency in cooperation

Principle 1

How we measure results

We measure results based on milestones set before we start: delivered audit and strategy, launched channels, at least two acquired partners. After 90 days, we move to a success fee based on real sales generated in the Polish market.

Analiza rynku i planowanie wejścia
Payment model

Why success fee pays off

Part of our compensation depends on whether we actually deliver the next stages of market entry. Below are five concrete reasons why this model makes sense for both sides.

01
Growth Group's interest is directly tied to yours

The operational stage is billed for results: if we don't deliver the target, our compensation for it drops. We treat market entry like our own project.

02
We start with a free audit

Zero risk at the start. We check demand, competition, and entry barriers before we propose a plan and a 90-day timeline.

03
Milestones set before we start, not after the fact

We define and verify specific goals for months 1, 2, and 3 during the collaboration. Both sides know what we're aiming for.

04
You start with no setup costs

You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the plan is agreed.

05
You pay less when we don't deliver a stage

We don't measure work by hours or activities, but by achieving the target in the operational stage. The further below target, the lower the success fee.

Pricing models

Choose the model that fits your company

We choose the model during the free audit, based on the resources you already have.
Model 1

Pure success fee

For companies that have their own marketing team or contractors and need a manager to lead them to results.

What you need
  • a product live in production and ready to sell
  • a team or contractors who carry out the work
  • tools: website, CRM and analytics
  • a measurable result: form, online store or booked meetings
No fixed fees. You pay only a percentage of the result.
What you get as part of the cooperation
  1. Strategygoals, target groups and channels
  2. Activity planningmonthly and quarterly plan
  3. Briefing and task acceptancebriefs for the team and contractors
  4. Quality controlevery piece checked before publication
  5. Analyticsresults measured in every channel
  6. Reportingwhat works and what we change
  7. Periodic reviewsresults and plans reviewed with you
Model 2

Low base fee + success fee

For companies without their own team, or with a small one, that need a manager and specialists right away.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Everything from the pure success fee: strategy, activity planning, briefing and task acceptance, quality control, analytics, reporting, periodic reviews.

+
Growth Group delivery team
  • Websitedesign, build and development
  • SEOGoogle rankings
  • AI search visibilityvisibility in ChatGPT and Gemini
  • Google Adscampaigns and optimisation
  • LinkedIn AdsB2B campaigns
  • Content marketingarticles, guides, reports
  • Social mediacompany profile management
  • PRmedia coverage
  • Marketing automationCRM, emails, lead scoring

The advertising budget (e.g. for Google Ads or LinkedIn Ads) is a separate cost in both models, independent of our fee.

GET TO KNOW US BETTER

How cooperation with Growth Group works

Zespół Growth Group podczas planowania strategii marketingowej
1
project manager, from the first conversation to the report
Bydgoszcz
Growth Group operates from here, not remotely from another city
One team instead of several full-time roles

Instead of hiring several people for SEO, advertising, content, and social media, the client gets access to a full team of specialists. This is cheaper than maintaining an in-house marketing department and faster to implement. No need to run recruitment, training, or worry about replacements. Growth Group delivers the expertise of an entire team at a single price.

Direct contact with the person responsible

You don't have a manager who relays information between you and the contractors. You communicate directly with the person responsible for delivering your KPIs. This shortens communication time and eliminates the risk of miscommunication. You know the name of the person accountable for your results and can reach out to them directly.

Questions

Frequently asked questions

How long does entering a new market take?

90 days in a phased model: the first two weeks are audit and strategy, the next month is launching channels, website, and initial activities, meanwhile we build partnerships, and the last month is operational work and first sales campaigns.

What if we fail to deliver a stage on time?

Stage 1 and Stage 2 are billed for delivery, not for results: payment follows actual delivery of the strategy document or launched channels, not before. Stage 3 is operational work billed for results: with your own resources, pure success fee, without them, a small base plus success fee proportional to target achievement.

How much does it cost?

Audit and strategy cost 5500 PLN net, implementation up to 6000 PLN net depending on scope, plus a separate advertising budget going directly to campaigns. The operational stage is billed for results: pure success fee, or a small base plus success fee, depending on your resources. We confirm the exact implementation price after the audit.

What happens after 90 days?

After the entry stage, we move into operational work billed for results: with your own resources, pure success fee, without them, a small base plus success fee proportional to target achievement.

How is this different from a regular marketing agency?

A regular marketing agency is paid for completed tasks. Market Entry is a time-bound market entry plan with stages and milestones, where part of the compensation depends on whether we actually deliver the next stage, not on the number of hours worked.

Which industries and markets do you serve?

We work with companies from any market – Western Europe, North America, or elsewhere – as long as the audit confirms real potential for your product in Poland. Growth Group acts as your local team on the ground: we do not just advise on entering Poland, we run the audit, strategy, and execution ourselves.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a market-entry plan together. Most of our fee depends on the milestones we actually deliver, not on time spent on the task.

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