Marketing audit

Marketing audit with pay for real results

We start with a free audit, and part of our compensation depends on results. We analyze your activities, channels, and competition to show what actually drives sales inquiries and what generates costs, and to point out concrete steps for growth.

How the audit works

1Submission

A brief conversation about your situation and audit goals.

2Data collection

Website, campaigns, competition, analytics data.

3Analysis

We look for real causes, not symptoms.

4Report with recommendations

Specific, prioritized actions.

5Results discussion

We define next steps together.

Internal dataAnalytics, campaigns, CRM
External dataCompetition and market situation
External auditMarket, competition, trends
Internal auditSales, offer, acquisition channels
Action prioritiesWhat delivers the fastest results
Estimated impactReal potential of each recommendation

16+

years of experience
in B2B marketing

60+

clients
served

160 mln

in profit generated
for clients

Trusted by

MARKET ENTRY

A marketing audit for your Poland market entry

Before you commit budget, you need to know if your product has real demand in Poland. Our audit is the first step of a full market-entry plan: real demand, competition, and entry barriers, before you spend.

See how we support market entry to Poland →

Why us

A marketing audit that delivers substance

Performance-based compensation

Part of our compensation depends on achieving the agreed KPI. Our interest is directly tied to your goal.

Free audit before every proposal

We don't propose a package without understanding the client's situation. First, we identify where the problem is, then we provide a price.

Knowledge of the B2B market in the region

We understand the purchasing realities of companies in the region. Our team also works with clients across the country.

Why us

You pay for results,
not hours.

Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed upfront: the number of sales inquiries or customer acquisition cost.

This way, our interests are directly aligned with yours.

Results after 12 monthssuccess fee
✓Monthly inquiries40
✓Cost per leadA low base feeplus performance bonus
✓Keywords in TOP 1087 out of 17
✓Average Google position7,8 from 22.5
Base fee
low
Success fee
based on results

Common challenges

Problems a marketing audit most often reveals

How we solve it

We check which activities, channels and spend actually bring inquiries and which only take time. We compare the plan with what happens day to day.

You get a list of changes in order of implementation. Book a free audit
Technical website auditcritical
Competitor analysiscritical
Sales funnel assessmentmedium
Paid campaign verificationmedium
Lead source analysisok
Recommendation implementation planok

Before we propose anything

We always start
with an audit.

Before Growth Group presents a full report, we do a quick review of your website, campaigns, and competition, so the audit addresses real priorities from day one.

If the analysis shows there is no sensible growth path, we say so directly.

Scope of services

Scope of the marketing audit

Analysis of marketing activities

We check which channels and activities actually generate sales inquiries, and which consume budget without visible results.

Technical website audit

We assess whether your website is prepared for SEO and conversion.

Competitor analysis

We compare your offer, communication, and online visibility with your closest competitors.

Marketing strategy assessment

We verify whether your marketing strategy is coherent and whether it leads to achieving business goals.

Sales funnel analysis

We examine the customer journey from first contact to sales inquiry.

Content and content marketing audit

We assess whether published content answers your customers' questions and supports SEO.

Paid campaigns verification

We analyze your Google Ads campaigns for cost and effectiveness.

Lead source analysis

We check where your sales inquiries actually come from.

Recommendations and implementation plan

After the marketing audit, you receive a detailed report with recommendations.

Transparency

Transparency in cooperation

Principle 1

How we measure results

We measure results based on data from Google Analytics 4 and conversion tracking systems. Our team sets KPIs before we start, such as the number of quote requests or cost per lead.

Analiza danych i konwersji w Google Analytics 4

Work standard

How we work with clients

1
We start with an audit, not a package

We don't sell off-the-shelf solutions without understanding your situation. The first step is a free audit, during which our team analyzes your activities, competition, and growth potential. Only then do we propose the scope of work and the collaboration model.

2
KPIs set before we start

Before we begin, we set a specific goal, such as the number of quote requests or the cost per lead. The KPI is documented and serves as the basis for billing. That way, you know what you're paying for and what results to expect.

3
Reports based on real data

We report based on data from Google Analytics 4 and conversion tracking, not on declarations. Our team shows customer acquisition cost, lead sources, and actual sales.

GET TO KNOW US BETTER

What cooperation with us looks like

Opiekun projektu Growth Group podczas spotkania z klientem
1
project manager, from the first conversation to the report
our base
we operate from here, not remotely from another city
One team instead of several hires

Instead of hiring several people for SEO, ads, content, and social media, you get access to a full team. This saves time and money because you don't have to run recruitment, onboarding, or pay payroll taxes. You get comprehensive support in one place.

Direct contact with the person in charge

There is no layer of account managers who only pass on information. You deal directly with the person responsible for delivering your goal. This shortens response time and eliminates misunderstandings. You know who works on your project and who you can call.

Pricing models

Choose the model that fits your company

We choose the model during the free audit, based on the resources you already have.
Model 1

Pure success fee

For companies that have their own marketing team or contractors and need a manager to lead them to results.

What you need
  • a product live in production and ready to sell
  • a team or contractors who carry out the work
  • tools: website, CRM and analytics
  • a measurable result: form, online store or booked meetings
No fixed fees. You pay only a percentage of the result.
What you get as part of the cooperation
  1. Strategygoals, target groups and channels
  2. Activity planningmonthly and quarterly plan
  3. Briefing and task acceptancebriefs for the team and contractors
  4. Quality controlevery piece checked before publication
  5. Analyticsresults measured in every channel
  6. Reportingwhat works and what we change
  7. Periodic reviewsresults and plans reviewed with you
Model 2

Low base fee + success fee

For companies without their own team, or with a small one, that need a manager and specialists right away.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Everything from the pure success fee: strategy, activity planning, briefing and task acceptance, quality control, analytics, reporting, periodic reviews.

+
Growth Group delivery team
  • Websitedesign, build and development
  • SEOGoogle rankings
  • AI search visibilityvisibility in ChatGPT and Gemini
  • Google Adscampaigns and optimisation
  • LinkedIn AdsB2B campaigns
  • Content marketingarticles, guides, reports
  • Social mediacompany profile management
  • PRmedia coverage
  • Marketing automationCRM, emails, lead scoring

The advertising budget (e.g. for Google Ads or LinkedIn Ads) is a separate cost in both models, independent of our fee.

Questions

Frequently asked questions

What is a marketing audit and what does it cover?

A marketing audit is a detailed analysis of your marketing activities, website, competition, and growth potential. We check which channels generate inquiries and which ones consume budget. The audit also evaluates your marketing strategy and sales funnel. The result is a report with specific recommendations. Learn more about our approach to analysis in marketing consulting.

How to conduct a marketing audit and how long does it take?

We start a marketing audit with a conversation and an analysis of your situation. Then we review data from Google Analytics, your website, campaigns, and competitors. The entire process usually takes 1 to 2 weeks, depending on scope. After the audit, you receive a report with recommendations and a concrete proposal for cooperation. How to conduct an audit yourself is a topic for another article, but we do it for you. See also marketing consulting.

We already had an agency and nothing came of it. Why should it be different with you?

The most common cause of failure is compensation disconnected from results – the agency earns the same regardless of outcomes. With us, part of the compensation depends on a KPI agreed upon before we start. Our interest is directly tied to yours, so the team works for real results, not to fill hours. Additionally, we start with an audit that shows whether there is even a sensible growth opportunity. If there isn’t, we say so directly. See how we work in the B2B marketing agency. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the outcome, not just for completing tasks.

That's too expensive for our company. What does your pricing look like?

We don’t have a fixed price list because the cost depends on scope and your starting situation. We work on success fee: most of our compensation depends on the results we actually deliver, not on a fixed rate. We quote the exact amount after a free audit, when we know exactly what needs to be done. This way, you don’t overpay for activities you don’t need. Check out also Google Ads for B2B companies.

How do I know this will work in my industry?

We don’t assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. We check which keywords are used, what content competitors publish, and what the purchasing realities are. If the analysis shows there is no sensible growth path, we say so directly. We don’t sell illusions, only concrete knowledge. You can also see how website positioning in Bydgoszcz looks.

We prefer to hire someone full-time. Why choose an agency?

One full-time employee rarely covers SEO, advertising, content, and social media all at once. Add recruitment, onboarding, and employment costs. The interim manager model gives you an experienced marketing leader without full-time costs, and your team stays. You gain access to a whole team of specialists who work for your results. This is often more effective and cheaper than building a department from scratch.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.

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