B2B remarketing campaigns
B2B remarketing campaigns are a way to win back the attention of companies that have already visited your website but didn’t leave an inquiry. We show them ads on Google and Facebook until they are ready to talk. You measure sales inquiries, not clicks.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
Trusted by
Remarketing as part of your Poland market entry
Bringing Polish visitors back takes campaigns tuned to local behavior, not a copy of what runs at home. We build this as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →WHAT YOU GAIN
Why B2B remarketing campaigns work
You pay for recovered contacts, not for impressions
We charge based on real inquiries recovered from traffic that already knew your offer.
See how we measure results →Free audit before every campaign
We check conversion data and audience lists before proposing the remarketing scope.
Book a free audit →Messages tailored to the funnel stage
A different message for someone who viewed the offer, another for someone who abandoned the contact form.
Book a call →Why us
You pay for results,
not hours.
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
WHO GROWTH GROUP WORKS FOR
How we recover lost B2B inquiries
B2B manufacturing companies have a long sales cycle and low traffic on purchase-related keywords, and inquiries are mainly based on referrals, which is difficult to scale.
We start by analyzing who visits the site and what content they view. Then we build remarketing lists on Google and Facebook, dividing audiences by decision stage. For each group, we prepare different messages, from educational to offer-focused. People who previously did not make a decision return to the site and generate inquiries at a predictable pace.
Before we propose anything
We always start
with an audit.
We review your website, the competition, and the real growth potential in your industry before we propose anything.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
Scope of B2B remarketing campaigns
Data and conversion audit
We check whether your conversion tracking in Google Analytics 4 works correctly. Without this, we don’t know which campaigns bring inquiries and which only bring traffic. We determine which events we count as leads and whether data from Facebook and Google is consistent. This is the foundation on which we build the entire remarketing strategy.
Building audience lists
We divide users into groups based on their behavior on the site. We treat those who visited the pricing page separately from those who read articles. This way, in B2B remarketing campaigns, we show content tailored to the stage of the decision-making process the potential client is in. This increases effectiveness and lowers the cost per lead.
Google Ads remarketing
We prepare campaigns in the Google Display Network that show your ads to your audiences on the sites they visit. We set frequency caps to avoid discouraging potential clients. We test different ad formats, from display to responsive. The goal is to bring users back to your site and have them take a specific action, such as submitting a form.
Facebook remarketing
We run campaigns on Facebook and Instagram that reach people already interested in your offer. We use pixel data to show ads to those who visited key subpages. We test different formats, including video and carousel, to see what engages B2B audiences best. What matters to us is the number of inquiries, not likes.
Campaign optimization
We regularly analyze data and make changes to remarketing campaigns. We check which audience groups generate inquiries and which only cost money. We turn off ineffective ads and shift budget to those that deliver results. Campaign optimization is an ongoing process, not a one-time action. This way, the cost per acquisition decreases month over month.
Landing page design
Advertising is just the beginning. If the landing page doesn’t match the ad content, users won’t leave an inquiry. We design pages that address the specific needs of the audience and guide them to the contact form. We focus on clear messaging, fast loading, and a visible CTA button. This is a key element of successful remarketing campaigns.
Dynamic remarketing
Where you have a broad catalog of services or offers, we prepare dynamic campaigns that show users exactly what they already viewed on your site. We use on-site behavior data to make ads more personalized and effective. This solution works well when clients compare several options and return to a decision after a few days.
Search remarketing
We run Google Ads campaigns targeting people who have already visited your site and are now searching for similar solutions. When such a person searches again for solutions in your industry, we show them a dedicated ad and increase the bid to win the auction against competitors. This helps regain the attention of customers who are comparing offers. We focus on keywords with real conversion potential.
Reporting and analytics
We report concrete data: number of inquiries, cost per lead, and conversion sources. We show which campaigns are working and which need changes. We don’t rely on metrics like reach or impressions, because they say nothing about sales. Data from Google Analytics 4 and conversion tracking is the basis of our decisions and reports for you.
See also: SEO positioning · websites · Google Ads · social media · public relations · marketing audit
TRANSPARENCY
Transparent collaboration
How we measure results
We measure results based on KPIs agreed before we start. We use data from Google Analytics 4 and conversion tracking to show the real cost of acquiring a customer and the sources of inquiries.
Questions
Frequently asked questions
What are B2B remarketing campaigns and how do they work?
B2B remarketing campaigns are advertising activities aimed at people who have already visited your site but did not take the desired action, such as submitting an inquiry. Using cookies and tracking pixels, we show these people ads on Google and Facebook. The goal is to remind them of your offer and encourage them to return to the site. This is an effective method for recovering lost leads and shortening the sales cycle. You can read more about how we work on the marketing agency page.
How long does it take for B2B remarketing campaigns to deliver first results?
Initial results, such as an increase in inquiries, can be visible within 2-4 weeks of launching the campaign. However, full effectiveness requires time to collect data and optimize. Typically, after 2-3 months, we know which audience groups and messages work best. Then we optimize campaigns to lower the cost per lead. Keep in mind that remarketing is a process, not a one-time action. We operate based on data and regularly report progress. If you are looking for a broader action plan, check out our B2B marketing strategy.
We already had an agency and it didn't work out. Why would it be different with you?
The most common cause of failure is billing that is disconnected from results: the agency earns the same regardless of outcomes. With us, part of the compensation depends on KPIs agreed upon before we start. If we don’t achieve the goal, our payment is lower. Additionally, before starting work, we conduct a free audit to check whether remarketing even makes sense in your situation. If we don’t see potential, we say so directly. Learn more about our approach in our marketing audit offer.
That's too expensive for our company. What does your pricing look like?
We don’t have a fixed price list because the cost depends on the scope of work and your starting situation. We work on success fee: most of our compensation depends on the results we actually deliver, not on a fixed rate. We provide a specific quote after the free audit, once we know exactly what needs to be done. This way, you pay for results, not for hours worked. This makes B2B remarketing campaigns a cost-effective investment rather than an expense.
We don't have time to handle marketing. Is that a problem?
No, that’s not a problem. After the audit, we take over campaign management and report results. All we need from you is a decision on the goal and approval of the action plan. You don’t need to manage the campaign daily or oversee vendors. We handle everything: from strategy, through execution, to optimization. You receive regular reports and concrete data. If you prefer, we can also act as an interim marketing manager who leads your entire marketing.
How do I know this will work in my industry?
We don’t assume it will work from the start. The audit includes an analysis of your competition and the real potential in your industry. We check whether your audience uses Google and Facebook, and whether remarketing makes sense given your sales cycle. If the analysis shows there is no viable growth path, we say so directly. We don’t sell services that won’t deliver results. We operate based on data and concrete mechanisms, not promises.
Contact us
Have questions? Fill out the form, schedule a free consultation, or request a free audit.
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Poland