Marketing consulting

You pay for implemented decisions, not for consultation hours.

You pay for results: part of our compensation depends on agreed KPIs. Marketing consulting for B2B companies that need real outcomes, not another activity report. We combine the roles of consultant and executor, start with a free audit, and check what actually generates sales inquiries and revenue. For companies entering Poland, that includes a market-entry assessment: real demand, competition, and the barriers you would actually face, before you commit budget.

How consulting works

1Situation diagnosis

Audit of current activities and their real results.

2Recommendations

Concrete priorities for the coming months.

3Implementation workshop

We train the team, not just advise.

4Ongoing support

Consultations during implementation of changes.

Activity auditWhat the team does today and with what results
Gap analysisBusiness goal versus current state
PrioritiesWhat to change first and what can wait
Success metricsKPIs tied to the business goal
Recurring consultationsRegular meetings with the team
Data-driven adjustmentsChanging course when the numbers show it

16+

years of experience
in B2B marketing

60+

clients
served

160M

in profit generated
for clients

They trust us

MARKET ENTRY

Consulting built for your Poland market entry

Generic marketing advice does not account for Polish regulations, language, or buying behavior. Our consulting is grounded in a full market-entry plan: audit, strategy, and execution on the ground.

See how we support market entry to Poland →

WHAT YOU GAIN

Benefits of marketing consulting

You get one coherent direction instead of five scattered channels

Instead of separate SEO, Ads, and social efforts without a shared strategy, you get one plan with clear priorities.

See how we organize it →
You see concrete gaps in what you do today before you pay for anything new

The audit shows what actually works and what is worth changing before you invest in another tool.

Book a free audit →
You have someone with experience who assesses the value of an investment before you commit money

A consultant with real B2B marketing experience, not a generic automated report.

Book a call →

Why us

You pay for results,
not for hours.

Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.

This way, our interests are directly aligned with yours.

Results after 12 monthssuccess fee
✓Monthly quote requests40
✓Cost per lead137from 238
✓Keywords in top 1087 from 17
✓Average position in Google7,8 from 22.5
Fixed fee
low
Success fee
for results

Common challenges

Problems we most often solve in marketing consulting

How we solve it

SEO, ads, social media and PR run separately rarely pull in the same direction. We bring them into one plan with clear priorities.

You no longer have to check yourself whether everything fits together. Book a free audit
Marketing assessmentsample data
Today
Potential after the audit
Biggest gap
Data utilisation

Before we propose anything

We always start
with an audit.

We review every channel you currently use: SEO, paid campaigns, social media, content, and email. We analyze traffic, conversions, lead quality, and how available resources are used: budget, team, and tools.

If the analysis shows there is no sensible growth path, we say so directly, instead of selling another action package that would change nothing.

Scope of services

Scope of marketing consulting services

Marketing audit

We start by analyzing your current marketing activities, traffic sources, and conversion rates.

B2B marketing strategy

Our team creates a marketing action plan based on audit data.

SEO positioning

We conduct a technical audit of your website, select keywords with purchase intent, and optimize content.

Google Ads campaigns

We design campaigns focused on real inquiries, not just traffic.

B2B social media management

We manage profiles primarily on LinkedIn, because that's where B2B decisions are made.

Public relations

We build your expert image in the industry through publications in trade media and participation in events.

Interim marketing manager

We step into your company as a temporary marketing leader who manages the team and agencies.

B2B lead generation

Our team builds lists of decision makers in your industry and reaches them with direct communication.

Conversion-focused websites

We design websites that not only look good but, above all, generate inquiries.

Transparency

Transparency of cooperation

Principle 1

How we measure results

We measure results based on KPIs agreed before work starts. Our team uses data from Google Analytics 4 and conversion tracking to show the real cost of acquiring a customer and the sources of inquiries. We do not rely on metrics like reach or impressions, because they do not translate into sales.

Analiza danych i konwersji w Google Analytics 4

Pricing models

Choose the model that fits your company

We choose the model during the free audit, based on the resources you already have.
Model 1

Pure success fee

For companies that have their own marketing team or contractors and need a manager to lead them to results.

What you need
  • a product live in production and ready to sell
  • a team or contractors who carry out the work
  • tools: website, CRM and analytics
  • a measurable result: form, online store or booked meetings
No fixed fees. You pay only a percentage of the result.
What you get as part of the cooperation
  1. Strategygoals, target groups and channels
  2. Activity planningmonthly and quarterly plan
  3. Briefing and task acceptancebriefs for the team and contractors
  4. Quality controlevery piece checked before publication
  5. Analyticsresults measured in every channel
  6. Reportingwhat works and what we change
  7. Periodic reviewsresults and plans reviewed with you
Model 2

Low base fee + success fee

For companies without their own team, or with a small one, that need a manager and specialists right away.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Everything from the pure success fee: strategy, activity planning, briefing and task acceptance, quality control, analytics, reporting, periodic reviews.

+
Growth Group delivery team
  • Websitedesign, build and development
  • SEOGoogle rankings
  • AI search visibilityvisibility in ChatGPT and Gemini
  • Google Adscampaigns and optimisation
  • LinkedIn AdsB2B campaigns
  • Content marketingarticles, guides, reports
  • Social mediacompany profile management
  • PRmedia coverage
  • Marketing automationCRM, emails, lead scoring

The advertising budget (e.g. for Google Ads or LinkedIn Ads) is a separate cost in both models, independent of our fee.

GET TO KNOW US BETTER

How cooperation with us looks

Opiekun projektu Growth Group podczas spotkania z klientem
1
project manager, from the first conversation to the final report
Poland
we operate from here, not remotely from another city
One team instead of several full-time hires

Instead of hiring several people for SEO, advertising, content, and social media, the client gets access to a whole team of specialists. This is cheaper than maintaining an in-house marketing department and faster to implement. No need to run recruitment, training, or worry about replacements. We deliver the expertise of an entire team at a single price.

Direct contact with the person responsible

You don't have a coordinator who relays information between you and the people doing the work. You communicate directly with the person responsible for delivering your KPIs. This shortens communication time and eliminates the risk of miscommunication. You know the name of the person accountable for your results and can reach out to them directly.

Questions

Frequently asked questions

What is marketing consulting and how does it differ from typical agency cooperation?

Marketing consulting is a service where we combine the roles of consultant and executor. We do not sell a package of hours or ready-made services. We start with an audit, set KPIs, and take co-responsibility for the result. Part of our compensation depends on whether the agreed goal is achieved. This is a different model than a typical B2B marketing agency, which charges for completed tasks, not for the outcome.

How much does marketing consulting for B2B companies cost?

We do not have a fixed price list because the cost depends on the scope of work and the starting situation. If you already have a team, we work on a success fee without a fixed salary. If you do not have a team, we propose a low base fee plus a success fee for results. We provide the specific amount after a free audit. This way you pay for the outcome, not for hours of work. This makes marketing consulting budget-predictable.

We already had an agency and nothing came of it. Why should it be different with you?

The most common cause of failure is compensation detached from results. An agency earns the same regardless of the outcome, so it has no motivation to achieve goals. With us, part of the compensation depends on the KPI set before the start. Our interest is directly tied to yours. Additionally, unlike many firms offering SEO services, we start with an audit, not with selling a package. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for completing tasks.

This is too expensive for our company. Are there cheaper cooperation options?

We do not have a fixed price list because the cost depends on the scope and the starting situation. If you already have a team, we work on a success fee without a fixed salary. If you do not have a team, we propose a low base fee plus a success fee. This solution is often cheaper than maintaining an in-house marketing department. For comparison, similar services in SEO are priced similarly but without tying to results.

How do I know it will work in my industry?

We do not assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. We check which channels and content bring results for similar companies. If the analysis shows that there is no sensible growth path, we say so directly. It works across various sectors, from manufacturing to SaaS. An example is the marketing audit, which always reveals real potential.

SEO effects are too slow. Can we start with something faster?

SEO indeed usually delivers lasting results after 6-12 months. Therefore, with a shorter horizon, we start with paid campaigns and conversion optimization of the website. We build SEO in parallel to ensure long-term growth. This way you see first results sooner, while SEO works on your future visibility. This approach combines quick wins with building a lasting advantage.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.

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