B2B prospecting on LinkedIn
B2B prospecting on LinkedIn is a manual, personalized outreach to specific decision-makers, without paid ads. In longer buying processes, decisions are made slowly, and random contacts do not build trust. Growth Group combines prospecting with a performance-based pricing model, so you pay not for activity, but for real sales inquiries.
16+
years of experience
in B2B marketing
60+
clients served
160 mln
in sales generated
for clients
Trusted by
LinkedIn prospecting for your Poland market entry
Reaching the right Polish decision-makers directly takes local market knowledge you do not have on day one. We build this as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →WHAT YOU GAIN
B2B prospecting on LinkedIn without risk
You pay for real conversations with decision makers
We are accountable for the number of sales inquiries, not the number of invitations sent.
See how we measure results →Free audit of your profile and target audience
We review your LinkedIn profile and the real potential of your target audience before we start.
Book a free audit →Expertise in B2B LinkedIn specifics
We know which messages actually work with decision makers and which are ignored.
Book a call →Why us
You pay for results,
not for hours.
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs set before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
WHO GROWTH GROUP WORKS FOR
Problems we see most often
Your phone is silent because company directors are not searching for offers on Google, but waiting for proven recommendations.
We prepare a LinkedIn campaign based on an audit. We select decision makers, personalize invitations, and send messages that address their needs. We record every reaction and show it in a report, so you can see who is genuinely interested. Instead of relying on random contacts, you have a list of prospects who responded to your message.
Before we propose anything
We always start
with an audit.
We review your website, competitors, and the real growth potential in your industry before we propose anything.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
Scope of services in B2B prospecting on LinkedIn
Auditing your profile and LinkedIn presence
We start by checking whether your company is visible to decision makers at all. We analyze your profile, content, competitor activity, and how potential clients perceive you. After the audit, you know what to improve before you spend your first dollar. It’s a concrete list of actions, not generic recommendations.
Building a lead generation strategy
We determine exactly who you want to reach: directors, procurement managers, business owners, decision makers in your industry. We check what content convinces them and how to guide them from first contact to a sales inquiry. The strategy is based on data, not assumptions. You approve the plan with KPIs before we start.
Creating expert content for your decision makers
We publish articles, comments, and case studies that showcase your expertise. B2B decision makers don’t buy from anonymous companies. Content builds trust and makes them seek contact with you. Every piece is reviewed for alignment with your industry’s realities.
Running LinkedIn Ads campaigns
We prepare paid campaigns targeting a precisely selected audience: job title, industry, company size, tenure in position. We set the budget, test message variations, and optimize for sales inquiries. The report shows cost per lead, not just clicks.
Preparing decision maker lists
Using legally available sources, we build contact lists of companies in your industry. We verify job titles, phone numbers, and email addresses. This way your sales team doesn’t waste time searching for decision makers. You get a ready database for sales conversations and LinkedIn campaigns.
Optimizing your website for conversions
We direct LinkedIn traffic to pages designed to collect sales inquiries. We check forms, load times, content, and user journey. We change what actually impacts the number of contacts. The page should be a sales tool, not a business card.
Running Google Ads campaigns in parallel
LinkedIn isn’t always enough, so we combine it with search campaigns. This way we reach people actively searching for your offer. We measure sales inquiries and their acquisition cost. If a campaign isn’t working, we shift budget to one that delivers real contacts.
Publishing articles and case studies in trade press
We build expert credibility in your industry through publications in industry portals and magazines. Articles support LinkedIn activities and give you arguments in conversations with decision makers. Each publication is crafted to showcase specific knowledge, not generic content.
Managing marketing as an interim marketing manager
If you don’t have a marketing department, we step in as a leader who takes over all activities. We set goals, build a plan, oversee vendors, and report results. You don’t hire several specialists; you get one team with one budget. Compensation is partly tied to achieved KPIs.
See also: SEO positioning · websites · Google Ads · social media · public relations · marketing audit
TRANSPARENCY
Transparency in cooperation
How we measure results
We measure results based on KPIs set before the work begins. We use data from Google Analytics 4 and conversion tracking to show the real cost of acquiring a customer and the sources of inquiries.
Questions
Frequently asked questions
How is prospecting different from LinkedIn Ads?
Prospecting is manual, personalized outreach to specific, previously identified decision makers, without an advertising budget. LinkedIn Ads are paid campaigns to a broader audience selected by job title and industry. At Growth Group, we always start with an audit that shows which channel makes sense in your situation, sometimes both at once. If neither makes sense, we say so directly.
What does the LinkedIn lead generation process look like?
We start with a conversation and a free audit to understand your offer and target audience. Then we define KPIs, such as the number of sales inquiries or cost per lead. We implement the campaign: profile, expert content, LinkedIn Ads, and decision-maker lists. Every month, we show real data so you see results, not just activities.
We already had an agency and it didn't work out.
The most common reason is billing disconnected from results. The agency earns the same whether you get inquiries or not. With us, part of the compensation depends on KPIs set before we start. You can also check our marketing audit, which shows real potential before signing a contract.
It's too expensive for our company.
We don’t have a fixed price list because the cost depends on scope and starting situation. If you have a team, we work on a success fee without a fixed salary. If you don’t, we offer a low base fee plus a success fee. We provide a specific amount after a free audit, which shows whether such an investment is likely to pay off. Also see our B2B marketing strategy to understand how we plan spending.
How do I know it will work in my industry?
We don’t assume that upfront. The audit includes an analysis of the competition and real potential in your industry. We check whether decision-makers are active on LinkedIn and whether they can be reached. If the analysis shows there is no sensible growth path, we say so directly. Better to lose a potential client than promise something that can’t be achieved.
We prefer to hire someone full-time.
One person rarely covers SEO, advertising, content, and social media all at once. Add recruitment, employment costs, and onboarding time. The interim marketing manager model gives you an experienced leader without full-time costs, and your team stays. You get a full team of specialists and are billed for results, not for presence in the office.
Contact us
Have questions? Fill out the form, book a free consultation, or a free audit.
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Headquarters
Poland