LinkedIn Ads for B2B companies
LinkedIn Ads for B2B companies is a way to reach directors, managers, and decision makers who do not respond to cold emails. We run campaigns that generate sales inquiries, and part of our compensation is tied to results.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
Trusted by
LinkedIn Ads for your Poland market entry
Reaching Polish decision-makers on LinkedIn takes targeting and messaging built for this market, not a translated campaign. We build this as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →WHAT YOU GAIN
LinkedIn Ads for B2B without random reach
Budget based on lead quality, not clicks
We optimize campaigns for cost per quote request, not for click volume.
See how we measure results →Free audit of ad accounts before we start
We review campaign history and real budget potential before proposing a new plan.
Book a free audit →Campaigns targeted by role, not random traffic
You reach specific roles and industries, not random LinkedIn users.
Book a call →Why us
You pay for results,
not for hours.
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
WHO GROWTH GROUP WORKS WITH
The difficult start of sales in a long B2B cycle
Your sales representative calls a company director, but the receptionist does not put the call through because the decision maker is in a meeting.
We launch a LinkedIn Ads campaign targeted by decision maker title. The ad reaches specific people who can see it after work. A contact form on the page lets them request a call at a convenient time. The inquiry arrives without multiple call attempts.
Before we propose anything
We always start
with an audit.
We review your website, competitors, and the real growth potential in your industry before we propose anything.
If the analysis shows there is no sensible growth path, we tell you directly.
Scope of services
What we do in LinkedIn Ads campaigns for B2B
We build LinkedIn Ads campaigns targeting the right roles
We create campaigns that reach people working at companies in your industry. Based on demographic and job title data, we select the target audience. This way, your offer reaches people who influence purchasing decisions, not random viewers. We focus on professional context and real audience needs. Such campaigns are more likely to turn into actual sales inquiries.
We segment audiences by job title in LinkedIn Ads campaigns
We divide audiences into groups by industry, workplace, and role. We prepare a different message for a managing director than for a procurement manager. This way, the message addresses specific problems: implementation time, operational costs, or decision risk. The audience sees that we understand their daily work. This increases the chance of a response and a booked meeting.
We test LinkedIn Ads messages for effectiveness
B2B ads must stick to facts, but that doesn’t mean they have to be boring. We check which phrasings are credible and effective. We test headline and description variants, ensuring they align with what you actually offer. We avoid promises that can’t be proven. This way, you build credibility instead of empty slogans.
We optimize your LinkedIn Ads budget for cost per inquiry
We’re not interested in likes or impressions. We look at the cost of acquiring a sales inquiry from a decision-maker. We analyze which audience groups and messages generate cheaper leads. We shift budget to the best-performing campaigns. The report shows concrete numbers: spend, number of inquiries, and cost per contact. Measurability gives you control and enables decision-making.
We create educational LinkedIn Ads content for your industry
B2B decision-makers seek specific knowledge, not pushy sales. We prepare educational materials such as implementation descriptions and case studies. We direct content to people who might be interested in your product. We explain the benefits of implementation and address common concerns. This builds trust and prepares the ground for a sales conversation.
We target ads to people who visited your website
A person who visited your site but didn’t leave contact details doesn’t have to disappear. We run remarketing campaigns to those audiences. We show additional arguments they haven’t seen before. We remind them of your offer when they’re looking for solutions. Long sales cycles require constant presence, and remarketing is the foundation of maintaining contact.
We deliver LinkedIn Ads campaign reports every week
Once a week, we show what happened in the campaign: number of clicks, inquiries, and cost per contact. The report contains data on which we base decisions. We don’t hide behind vague descriptions of results. You can check which actions work and which need changes. This gives you full control over the budget and campaign progress.
We implement contact forms on your website
Before you click an ad on LinkedIn, we check whether your site can turn a visit into a sales inquiry. We optimize forms and shorten the contact path. In your industry, it’s important to have fields that don’t discourage filling them out. Instead of a long survey, we ask for minimal data. This way, the campaign doesn’t end with a click but with a real lead.
We analyze audience demographic data
LinkedIn provides access to data on job title, company size, and industry. We use it to target ads to the right people. We check which audiences actually respond to the campaign. We adjust the target group to where decisions are made. This way, you spend money on people who can genuinely benefit from your offer.
See also: SEO positioning · websites · Google Ads · social media · public relations · marketing audit
TRANSPARENCY
Transparency in cooperation
How we measure results
We measure results based on KPIs agreed before we start. We use data from Google Analytics 4 and conversion tracking to show the real cost of acquiring a customer and the sources of inquiries.
Questions
Frequently asked questions
How do LinkedIn Ads for B2B companies generate leads?
LinkedIn Ads let you reach the right people by job title, industry, and workplace. We run campaigns that direct those audiences to a page with a contact form. Thanks to a pre-launch audit, we know whether your site is ready to convert traffic into inquiries. You can read more about this on the marketing agency page.
How much does LinkedIn Ads for B2B companies cost?
We don’t have a fixed price list, because the cost depends on the scope of the campaign and your starting situation. If you have your own team, we can work on a success fee basis, without a fixed salary. If not, we propose a low base fee plus a performance-based component. We provide a specific quote after a marketing audit.
Will LinkedIn Ads work in my industry?
It depends on your offer and target audience. If you sell products or services to other businesses, LinkedIn Ads can effectively reach decision-makers. If your clients are individual consumers, other channels may be a better fit. We conduct an audit that shows the real potential of campaigns in your situation.
What if the campaign doesn't deliver results?
Part of our compensation depends on achieving the agreed KPI, so we share a common goal. Before we start, we define metrics such as cost per sales inquiry. If the campaign isn’t working, we adjust messaging, target audience, or budget. When we see that further efforts don’t make sense, we say so directly. You can find realistic plans in our approach to B2B marketing strategy.
How do you measure the effectiveness of ad campaigns?
We measure the number of sales inquiries, cost per lead, and actual sales, not impressions. We use Google Analytics 4 and conversion tracking. A weekly report shows spend, clicks, and cost per contact. This way, you know which actions are worth continuing and which need changes. Examples of implementations can be found in B2B remarketing campaigns.
Do I need my own marketing department?
You don’t need to hire an entire department, because we run campaigns and report results. If you have a sales team, we collaborate with them to pass on valuable inquiries. If you don’t have a marketing team, we take over the execution. From your side, we only need decisions on goals and approval of the plan.
Contact us
Have questions? Fill out the form, schedule a free consultation, or get a free audit.
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian Voivodeship