Account Based Marketing B2B
Account Based Marketing lets you reach specific companies that can actually buy your services. The challenge is that it requires precise data, tailored content, and consistency. Growth Group combines an ABM strategy with performance-based pricing: after the audit, we know which accounts are worth targeting.
16+
years of experience
in B2B marketing
60+
clients
served
160 mln
in sales generated
for clients
Trusted by
Account based marketing for your Poland market entry
Targeting the right named accounts in Poland takes local market knowledge you do not have on day one. We run ABM as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →WHAT YOU GAIN
Account Based Marketing in practice, no hourly packages
Budget for accounts that are truly worth serving
We select accounts with real potential instead of spreading your budget across a random set of companies.
Book a call →Free account list audit before we start
We review your target company list and real sales potential before proposing a plan.
Book a free audit →Marketing and sales target the same companies
Both teams work from the same account list, so no lead gets lost between departments.
See how we connect them →Why us
You pay for results,
not for hours.
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
WHO GROWTH GROUP WORKS FOR
When is ABM needed?
In manufacturing, the sales cycle lasts months, and inquiries mainly come from referrals.
We audit your customer base and Google Analytics 4 data. We select accounts that have already shown interest and prepare personalized messages for them. Sales gets a list of companies worth calling. Instead of waiting for referrals, sales works on specific accounts selected based on data.
Before we propose anything
We always start
with an audit.
We review your website, competitors, and real growth potential in your industry before we propose anything.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
What we do as part of Account Based Marketing
Audit accounts before the campaign
We start with a free audit to identify which accounts in your database have real potential. We analyze data from Google Analytics 4, past inquiries, and on-site behavior. The audit also shows whether ABM is the right approach at all, or whether it is better to start with other activities. Only then do we propose the scope of work and an agreed goal.
Build a list of target accounts
We select companies that fit your business model in terms of industry, size, and real needs. We create a list of decision makers worth reaching and verify it during the campaign. This way, the campaign does not target broad traffic but specific people who influence the purchasing decision.
Design pages for conversion
In account-based marketing, your website must address the needs of the specific company that lands on it. We design pages for SEO and conversion, with clear CTAs and content tailored to the decision stage. This increases the chance that a visit turns into an inquiry.
Run Google Ads campaigns on selected accounts
Google Ads in ABM is not about broad keywords but targeting companies that already know your brand or are looking for a solution. We optimize campaigns for real sales inquiries. We measure cost per lead, not just clicks and impressions. This way, you know which activities generate real inquiries and which need changes.
Run LinkedIn campaigns targeting decision makers
LinkedIn in account-based marketing lets you reach the people who make purchasing decisions. We publish content for specific segments and run activities that build trust. The message must address the problems of that group. This way, your brand is present where buying decisions are made.
Publish industry content that builds trust
Decision makers check a provider before sending an inquiry. That is why we publish articles and case studies that demonstrate expertise in your industry. Content is written for the phrases your customers search for and grounded in real scenarios. So before a prospect even visits your site, they already know you can solve their problem.
Manage marketing as an interim manager
If you have a team but lack a leader, we step in as an interim marketing manager. We set KPIs, plan activities, and take responsibility for execution. Part of the compensation depends on achieving the agreed result. This gives you a leader without the cost of a full-time hire or recruitment.
Generate leads from a list of decision makers
Based on the audit, we prepare lists of decision makers at companies that could buy your services. We combine this with direct mail and campaigns that encourage contact. It is better to reach a well-chosen group than random audiences.
Develop an ABM strategy for your company
An account-based marketing strategy is a plan that defines who you target, with what message, and at what moment. We develop a timeline and budget, then implement the activities. Along the way, we report data and optimize campaigns. This avoids chaos and focuses on accounts that will actually increase revenue.
See also: SEO positioning · websites · Google Ads · social media · public relations · marketing audit
TRANSPARENCY
Transparency of cooperation
How we measure results
We measure results based on KPIs set before the work begins. We use data from Google Analytics 4 and conversion tracking to show the real cost of customer acquisition and the sources of inquiries.
Questions
Frequently asked questions
Will Account Based Marketing work for a manufacturing company with a long sales cycle?
Yes, ABM is particularly effective in manufacturing companies where the purchasing decision takes months and involves several people. Instead of waiting for random inquiries, we select accounts with real potential and guide them through the entire decision process. After the audit, we create a list of companies and tailor content to their stage. If you want to see how this works in practice, check out how our marketing agency operates.
Is ABM cost-effective with a small marketing budget?
Account Based Marketing lets you focus your budget on a smaller number of accounts, increasing the chance of spending money effectively. You don’t need to run broad campaigns that reach random people. After a free audit, we know which accounts are worth investing in and which have no potential. This is often a first step for companies with a limited marketing budget. See how we work in our marketing agency.
We already had an agency and it didn't work out.
The most common reason is billing disconnected from results: the agency earns the same regardless of the outcome. At Growth Group, part of our compensation depends on a KPI agreed before we start, so our interests are directly tied to yours. Additionally, we start with a free audit that shows whether ABM efforts make sense at all. If we don’t see a chance for success, we say so directly. You can read more about our approach on our marketing agency page.
It's too expensive for our company.
We don’t have a fixed price list because the cost depends on the scope and your starting situation. We work on success fee: most of our compensation depends on the results we actually deliver, not on a fixed rate. We provide a specific amount after a free audit, and the audit itself is without obligation. Before you decide, you can check what a marketing audit looks like.
We don't have time to deal with this.
After the audit, we take over the execution and report results. On your side, all that’s needed is a decision on the goal and approval of the plan, not day-to-day management. We operate as an interim marketing manager, so you can delegate all marketing to one person responsible for outcomes. This solution works well for companies that don’t have time to build a department from scratch. See how interim marketing management works.
How do I know this will work in my industry?
We don’t assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. If the analysis shows there’s no sensible growth path, we say so directly. That way, you don’t pay for efforts that have no chance of delivering results. After the audit, you receive a concrete, data-driven plan.
Contact us
Have questions? Fill out the form, book a free consultation, or schedule a free audit.
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region