B2B marketing automation

Marketing that works without manual team effort

Growth Group implements automations that eliminate repetitive work: lead follow-ups, performance reporting, lead qualification, and hand-offs to sales. Less time clicking through spreadsheets, more time for client conversations.

16+

years of experience
in B2B marketing

60+

clients
served

160 million

in sales generated
for clients

Trusted by

MARKET ENTRY

Marketing automation for your Poland market entry

We set up the tools and workflows your Polish operation needs from day one, as part of a full market-entry plan: audit, strategy, and execution on the ground, not remote advice from abroad.

See how we support market entry to Poland →

WHAT YOU GAIN

Benefits of marketing automation

The team stops manually copying leads into the CRM

A lead enters the CRM, receives a qualification score and an automatic welcome email, and then reaches the right person without any spreadsheet clicking.

See campaign results in one place, no data exports needed

Google Ads, SEO, and social media results flow automatically into a single, always-up-to-date view.

Implementation without replacing your current tools

Automation usually connects existing systems instead of replacing them, making implementation faster and more cost-effective.

Who Growth Group works for

How automation solves B2B companies' problems

Is your team manually copying leads between systems every day?

We automate the sales funnel: a lead enters the CRM, receives a qualification score, and is routed to the right person, without manual data entry.

Zespół pracujący nad kampanią marketingową

SCOPE

What the service includes

Sales funnel automation

A lead enters the CRM, receives a qualification score and an automated welcome email, and then reaches the right person without manual data entry.

Reporting without spreadsheets

Google Ads, SEO, and social media campaign results flow automatically into a single, up-to-date view, with no manual data exports.

Communication automation

Email sequences, reminders, and follow-ups after a call or demo are sent automatically at the right time, without calendar babysitting.

Tool integrations

Connecting CRM, email, ads, and website into one data flow, so customer information never gets lost between systems.

FIRST STEP

Before Growth Group automates anything

Automation implemented without mapping the process only accelerates chaos. Growth Group starts with an audit: which steps repeat, where team time is lost, and what can realistically be automated without losing quality of client contact.

Transparency

Transparency of cooperation

Principle 1

How we measure results

We measure results based on data from Google Analytics 4 and conversion tracking. We set KPIs before we start, such as the number of quote requests or cost per lead. We don't judge our work by impressions or rankings, but by real user actions on the site.

Analiza danych i konwersji w Google Analytics 4

Billing model

Why success fee pays off

Part of the compensation depends on results that Growth Group and the client agree on together. Here are five specific reasons why this model makes sense for both sides.

Growth Group's interest is directly tied to yours

Part of the compensation depends on achieving the agreed KPI - if the goal is not met, Growth Group's work is less profitable. The Growth Group team approaches the project like their own business.

Growth Group starts with a free audit

Zero risk at the start. The Growth Group team checks the website, competition, and market potential before proposing the scope of work and billing model.

KPIs set before the start, not after the fact

A specific goal, e.g., the number of quote requests from organic results - Growth Group documents and verifies it during the collaboration. Both sides know what they are working toward.

You start with no setup costs

You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.

You pay less when there are no results

Growth Group doesn't measure work by impressions or rankings, but by real leads. If there are no results, Growth Group's compensation drops accordingly.

GET TO KNOW US BETTER

What cooperation with Growth Group looks like

Zespół Growth Group podczas planowania strategii marketingowej

a project manager from the first conversation to the final report

Poland

Growth Group operates from here, not remotely from another city

One team instead of several hires

Instead of hiring separate SEO, content, and link building specialists, you get access to a full team. You don't have to manage multiple people or chase deadlines.

Direct contact with the person in charge

There is no layer of account managers relaying information. You know the name, surname, and scope of responsibilities of the person working on your goal.

QUESTIONS

Frequently asked questions

How is marketing automation different from regular ad campaigns?

Campaigns attract traffic and inquiries. Automation handles what happens after the inquiry: qualification, routing to the right person, reminders, and reporting, without manual team work.

What tools does Growth Group use?

Depending on the client’s situation: n8n, Make, Zapier, CRM systems, and integrations via Google Ads, Analytics, and email APIs. The tool choice comes from an audit, not a pre-set package.

Do we need to replace our current CRM or other tools?

Usually not. Automation most often connects existing tools instead of replacing them, which makes implementation faster and cheaper.

How long does automation implementation take?

Simple automations, like email follow-ups or weekly reports, can be implemented in 1-2 weeks. More complex flows connecting several systems typically take 3-6 weeks.

Will automation replace the sales or marketing team?

No. Automation takes over repetitive, mechanical steps: lead assignment, reminder sending, report updates, so the team has more time for conversations and decisions that require a human.

Will marketing automation work for a manufacturing company with a long sales cycle?

Yes, provided that automation covers the entire path: from first contact, through education, to handing the lead over to sales. In manufacturing, behavioral and firmographic scoring is key, because not every newsletter signup means purchase readiness. We look at the whole funnel, not just email sending.

How does marketing automation lower the cost of acquiring a lead in a SaaS model?

Automation eliminates accidental clicks and lets you focus your budget on contacts that show real interest. Through scoring and lead nurturing, we guide the user from first content download to demo request. This way, you pay for quality, not volume.

Let's see what can be automated in your marketing

Free consultation and audit of current processes. No obligation.

A B2B marketing agency and interim marketing management for companies across Poland and beyond.