B2B marketing automation

Marketing that works without manual team effort

Growth Group implements automations that eliminate repetitive work: lead follow-ups, performance reporting, lead qualification, and hand-offs to sales. Less time clicking through spreadsheets, more time for client conversations.

16+

years of experience
in B2B marketing

60+

clients
served

160 million

in profit generated
for clients

Trusted by

MARKET ENTRY

Marketing automation for your Poland market entry

We set up the tools and workflows your Polish operation needs from day one, as part of a full market-entry plan: audit, strategy, and execution on the ground, not remote advice from abroad.

See how we support market entry to Poland →

WHAT YOU GAIN

Benefits of marketing automation

The team stops manually copying leads into the CRM

A lead enters the CRM, receives a qualification score and an automatic welcome email, and then reaches the right person without any spreadsheet clicking.

See campaign results in one place, no data exports needed

Google Ads, SEO, and social media results flow automatically into a single, always-up-to-date view.

Implementation without replacing your current tools

Automation usually connects existing systems instead of replacing them, making implementation faster and more cost-effective.

Common challenges

Problems we most often solve with marketing automation

How we solve it

We automate the sales funnel: a lead lands in the CRM, gets a qualification score and goes to the right person.

No more manual data entry. Book a free audit

SCOPE

What the service includes

Sales funnel automation

A lead enters the CRM, receives a qualification score and an automated welcome email, and then reaches the right person without manual data entry.

Reporting without spreadsheets

Google Ads, SEO, and social media campaign results flow automatically into a single, up-to-date view, with no manual data exports.

Communication automation

Email sequences, reminders, and follow-ups after a call or demo are sent automatically at the right time, without calendar babysitting.

Tool integrations

Connecting CRM, email, ads, and website into one data flow, so customer information never gets lost between systems.

FIRST STEP

Before Growth Group automates anything

Automation implemented without mapping the process only accelerates chaos. Growth Group starts with an audit: which steps repeat, where team time is lost, and what can realistically be automated without losing quality of client contact.

Transparency

Transparency of cooperation

Principle 1

How we measure results

We measure results based on data from Google Analytics 4 and conversion tracking. We set KPIs before we start, such as the number of quote requests or cost per lead. We don't judge our work by impressions or rankings, but by real user actions on the site.

Analiza danych i konwersji w Google Analytics 4

Pricing model

How we charge

We choose the model during the free audit, based on the resources you already have.
How we charge for marketing automation

Low base fee + success fee

You pay a low base fee for implementing and maintaining automation and a bonus for the effect agreed before the start, e.g. faster enquiry handling or less manual work.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Strategy, planning, analytics, quality control, reporting and periodic reviews.

+
Growth Group automation specialists
  • CRM implementation and setup
  • Email workflows and lead nurturing
  • Lead scoring
  • Form and tool integrations
  • Handing leads over to sales
  • Measuring time saved, costs and conversions

Have your own marketing team? We can work on a pure success fee: our manager leads your team and you pay only a percentage of the result.

GET TO KNOW US BETTER

What cooperation with Growth Group looks like

Zespół Growth Group podczas planowania strategii marketingowej
1
a project manager from the first conversation to the final report
Poland
Growth Group operates from here, not remotely from another city
One team instead of several hires

Instead of hiring separate SEO, content, and link building specialists, you get access to a full team. You don't have to manage multiple people or chase deadlines.

Direct contact with the person in charge

There is no layer of account managers relaying information. You know the name, surname, and scope of responsibilities of the person working on your goal.

QUESTIONS

Frequently asked questions

How is marketing automation different from regular ad campaigns?

Campaigns attract traffic and inquiries. Automation handles what happens after the inquiry: qualification, routing to the right person, reminders, and reporting, without manual team work.

What tools does Growth Group use?

Depending on the client’s situation: n8n, Make, Zapier, CRM systems, and integrations via Google Ads, Analytics, and email APIs. The tool choice comes from an audit, not a pre-set package.

Do we need to replace our current CRM or other tools?

Usually not. Automation most often connects existing tools instead of replacing them, which makes implementation faster and cheaper.

How long does automation implementation take?

Simple automations, like email follow-ups or weekly reports, can be implemented in 1-2 weeks. More complex flows connecting several systems typically take 3-6 weeks.

Will automation replace the sales or marketing team?

No. Automation takes over repetitive, mechanical steps: lead assignment, reminder sending, report updates, so the team has more time for conversations and decisions that require a human.

Will marketing automation work for a manufacturing company with a long sales cycle?

Yes, provided that automation covers the entire path: from first contact, through education, to handing the lead over to sales. In manufacturing, behavioral and firmographic scoring is key, because not every newsletter signup means purchase readiness. We look at the whole funnel, not just email sending.

How does marketing automation lower the cost of acquiring a lead in a SaaS model?

Automation eliminates accidental clicks and lets you focus your budget on contacts that show real interest. Through scoring and lead nurturing, we guide the user from first content download to demo request. This way, you pay for quality, not volume.

Let's see what can be automated in your marketing

Free consultation and audit of current processes. No obligation.