B2B marketing strategy
Marketing strategy measured by KPI achievement
We don’t sell hours. After the audit, we set KPIs and take shared responsibility for achieving them. A B2B marketing strategy is a data-driven action plan that leads to concrete sales inquiries.
How we build a strategy
Competition, trends, and real room for growth.
Who buys most often and why.
Measurable goals for the coming quarters.
Decisions in four areas: product, price, place, promotion.
A 6-12 month plan, reviewed quarterly.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
Trusted by
B2B strategy for your Poland market entry
A strategy that works in your home market rarely transfers directly to Poland. We build your strategy as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →Why us
Benefits of working with a B2B strategy
Performance-based compensation
Our compensation depends on achieving the agreed KPIs. We don't earn based on hours worked, but on the results that matter to you.
Free audit before every proposal
We don't propose a package without understanding your situation. The audit reveals real potential and issues before you decide to work with us.
Knowledge of the regional B2B market
Our team understands the purchasing realities of companies in the region. This allows us to better tailor campaigns to the local market.
Why us
You pay for results,
not for hours.
Most agencies charge a flat fee regardless of the outcome. We tie part of our compensation to KPIs set before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
Who we work with
Why B2B marketing strategy often fails
B2B manufacturing companies often face long sales cycles and low search traffic on purchase-oriented keywords, with inquiries mostly coming from referrals, which is hard to scale.
We start with an audit that shows where your customers really come from. Based on that, our team builds a strategy that combines long-tail content marketing with Google Ads campaigns targeting specific queries. Our agency optimizes your website for conversions so that traffic turns into leads. The result is a predictable source of sales inquiries that doesn't rely only on referrals.
B2B professional services face strong local competition and difficulty in showing the difference between your offer and competitors'.
We conduct a competitive analysis and identify your unique advantages. We build messaging that speaks directly to how you work and the concrete results you deliver, instead of using vague terms. We manage social media (mainly LinkedIn) and industry publications to build your expert status. This way, potential clients understand what makes you different and why they should choose you before the sales conversation even happens.
Technology and SaaS companies face intense nationwide competition and high cost per click in paid campaigns.
We focus on precise targeting and conversion path optimization. Instead of generic traffic, we aim at decision-makers in specific industries. We build a content marketing strategy that attracts traffic from lower-competition keywords, and we launch paid campaigns only after optimizing your website. We lower the cost per lead and increase the quality of inquiries, which leads to more effective purchasing decisions.
Before we propose anything
We always start
with an audit.
We examine the target audience, competition, and past activities before proposing a strategy for the coming months.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
Scope of services in B2B marketing strategy
B2B marketing audit
We analyze your activities, website, competition, and growth potential.
Keyword strategy
We build a list of phrases that answer potential customers' questions at the consideration and decision stages.
Conversion optimization
We improve content, layout, and navigation paths so visitors know what to do next.
Google Ads campaign management
We create campaigns focused on real inquiries, not just traffic.
B2B content marketing
We create valuable content that addresses specific business customer problems.
Social media management
We focus primarily on LinkedIn, because that's where B2B purchasing decisions are made.
Public relations and industry publications
We build visibility in industry media and on platforms your target audience reads.
B2B lead generation
We prepare decision-maker lists and direct outreach systems, e.g.,
Interim marketing manager
If you have a team but lack a leader, we step in as an interim marketing manager.
Transparency
Transparency in cooperation
How we measure results
We measure results based on KPIs agreed before we start, such as the number of quote requests, cost per lead, or actual sales. Data comes from Google Analytics 4 and conversion tracking, so every number is backed by a source. We do not use metrics like impressions that have no impact on your business.
Work standard
How we work with clients
We start with an audit, not a package
Every engagement begins with a free audit of your marketing and sales situation. Our team analyzes your activities, competition, and growth potential. Only then does our agency propose the scope of work and billing model. We don't sell ready-made packages because every company is at a different stage.
KPIs set before we start
Before we begin, we agree on a specific goal, such as the number of sales inquiries or cost per lead. The KPI is documented and approved by both sides. This makes it clear what you're paying for and what the outcome should be. There's no room for ambiguity or changing the goal midway.
Reports based on real data
We report based on data from Google Analytics 4 and conversion tracking. Our team shows customer acquisition cost, inquiry sources, and lead counts. This makes it clear which activities are truly working.
GET TO KNOW US BETTER
What cooperation with us looks like
One team instead of several hires
Instead of hiring separate SEO, advertising, content, and social media specialists, you get access to a full team. This is often more cost-effective than multiple salaries and requires no recruitment or onboarding. Our team works together, so efforts are cohesive and there are no communication issues.
Direct contact with the person in charge
There is no layer of account managers who only pass along information. You communicate directly with the person responsible for results. This speeds up decision-making and keeps you informed at all times. It saves time and eliminates misunderstandings.
Why success fee pays off
Part of the compensation depends on results that Growth Group and the client agree on together. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of the compensation depends on meeting an agreed KPI. If the goal is not achieved, our work becomes less profitable. Our team approaches the project like its own business.
We start with a free audit
Zero risk at the start. Our team reviews the website, competition, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after
A specific goal is documented and verified throughout the collaboration. Both sides know what they are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We do not measure work by impressions or rankings, but by real leads. If results are missing, our compensation drops along with them.
Questions
Frequently asked questions
What is a B2B marketing strategy and how does it differ from B2C marketing?
A B2B marketing strategy is an action plan that leads to specific inquiries from companies. In B2B marketing, the sales cycle is longer, and purchasing decisions are made by several people. Therefore, the strategy is based on building trust and delivering valuable content, not on emotions as in B2C marketing. More about how we approach planning can be found in marketing consulting.
How long does it take to implement a B2B marketing strategy and when are the first results visible?
First results, such as increased traffic or better lead quality, may be visible after 2-3 months. It all depends on the industry and the starting point. Long-term activities, such as SEO, usually bring lasting results after 6-12 months. Therefore, in the strategy we combine quick paid campaigns with building foundations for future growth. Details can be found in marketing consulting.
We already had an agency and it didn't work out. What will you do differently?
The most common cause of failure is compensation detached from results. An agency earns the same regardless of the outcome, so it has no motivation to achieve goals. With us, part of the compensation depends on KPIs set before the start. Additionally, the team begins with an audit that shows the real potential. If they don’t see a sensible growth path, they say it directly. You can see how we work on the B2B marketing agency page. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for task execution.
This is too expensive for the company. Is there a cheaper option?
We don’t have a fixed price list because the cost depends on the scope and the starting situation. If the client already has a team, our team works on a success fee without a fixed salary. If not, we propose a low base fee plus a success fee to share the risk. The specific amount is provided after a free audit. This way, you pay for results, not hours. You can also check Google Ads for B2B companies.
How do we know the strategy will work in a given industry?
We don’t assume that upfront. The audit includes an analysis of the client’s competition and the real potential in their industry. The team checks whether there is sufficient demand and whether the client’s offer can stand out. If the analysis shows that there is no sensible growth path, we say it directly. This is part of marketing consulting.
SEO results are too slow. Can sales growth be accelerated?
SEO indeed brings lasting results usually after 6-12 months. Therefore, with a shorter horizon, we start with paid campaigns and conversion optimization. This way, inquiries are generated faster, and SEO is built in parallel so that in a few months organic traffic becomes a stable source of leads. This approach combines quick results with building foundations.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
FROM THE BLOG
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region