Marketing audit
Marketing audit with pay for real results
We start with a free audit, and part of our compensation depends on results. We analyze your activities, channels, and competition to show what actually drives sales inquiries and what generates costs, and to point out concrete steps for growth.
How the audit works
A brief conversation about your situation and audit goals.
Website, campaigns, competition, analytics data.
We look for real causes, not symptoms.
Specific, prioritized actions.
We define next steps together.
16+
years of experience
in B2B marketing
60+
clients
served
160 mln
in sales generated
for clients
Trusted by
A marketing audit for your Poland market entry
Before you commit budget, you need to know if your product has real demand in Poland. Our audit is the first step of a full market-entry plan: real demand, competition, and entry barriers, before you spend.
See how we support market entry to Poland →Why us
A marketing audit that delivers substance
Performance-based compensation
Part of our compensation depends on achieving the agreed KPI. Our interest is directly tied to your goal.
Free audit before every proposal
We don't propose a package without understanding the client's situation. First, we identify where the problem is, then we provide a price.
Knowledge of the B2B market in the region
We understand the purchasing realities of companies in the region. Our team also works with clients across the country.
Why us
You pay for results,
not hours.
Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed upfront: the number of sales inquiries or customer acquisition cost.
This way, our interests are directly aligned with yours.
Who we work with
When a marketing audit makes sense
A long sales cycle and low search traffic on purchase-intent keywords, with inquiries mostly coming from referrals, making them hard to scale.
We analyze your website for SEO and content, check which phrases customers actually type, and compare this with what the competition offers. Then we prepare an action plan to increase search visibility and attract traffic with purchase intent. You receive a roadmap of concrete actions to build a predictable source of sales inquiries that doesn't depend on referrals.
Strong local competition and difficulty showing the difference between your offer and those of other companies in the region.
We conduct a comparative analysis of your offer, website, and messaging against your closest competitors. Our team checks which arguments resonate with customers and where opportunities to generate leads are being lost. Based on this, we propose changes to your communication and marketing strategy. You will know how to stand out and turn that into specific sales arguments that appeal to customers.
High nationwide competition and high cost per click in paid campaigns, which quickly eats up budget without guaranteeing leads.
We analyze your paid campaigns and website for conversion. We check which keywords and messages actually generate inquiries and which ones just burn budget. We optimize campaigns around real business goals and propose changes to your marketing strategy. Campaigns stop being a black hole and start generating measurable inquiries from companies that actually need your product.
Before we propose anything
We always start
with an audit.
Before Growth Group presents a full report, we do a quick review of your website, campaigns, and competition, so the audit addresses real priorities from day one.
If the analysis shows there is no sensible growth path, we say so directly.
Scope of services
Scope of the marketing audit
Analysis of marketing activities
We check which channels and activities actually generate sales inquiries, and which consume budget without visible results.
Technical website audit
We assess whether your website is prepared for SEO and conversion.
Competitor analysis
We compare your offer, communication, and online visibility with your closest competitors.
Marketing strategy assessment
We verify whether your marketing strategy is coherent and whether it leads to achieving business goals.
Sales funnel analysis
We examine the customer journey from first contact to sales inquiry.
Content and content marketing audit
We assess whether published content answers your customers' questions and supports SEO.
Paid campaigns verification
We analyze your Google Ads campaigns for cost and effectiveness.
Lead source analysis
We check where your sales inquiries actually come from.
Recommendations and implementation plan
After the marketing audit, you receive a detailed report with recommendations.
Transparency
Transparency in cooperation
How we measure results
We measure results based on data from Google Analytics 4 and conversion tracking systems. Our team sets KPIs before we start, such as the number of quote requests or cost per lead.
Work standard
How we work with clients
We start with an audit, not a package
We don't sell off-the-shelf solutions without understanding your situation. The first step is a free audit, during which our team analyzes your activities, competition, and growth potential. Only then do we propose the scope of work and the collaboration model.
KPIs set before we start
Before we begin, we set a specific goal, such as the number of quote requests or the cost per lead. The KPI is documented and serves as the basis for billing. That way, you know what you're paying for and what results to expect.
Reports based on real data
We report based on data from Google Analytics 4 and conversion tracking, not on declarations. Our team shows customer acquisition cost, lead sources, and actual sales.
GET TO KNOW US BETTER
What cooperation with us looks like
One team instead of several hires
Instead of hiring several people for SEO, ads, content, and social media, you get access to a full team. This saves time and money because you don't have to run recruitment, onboarding, or pay payroll taxes. You get comprehensive support in one place.
Direct contact with the person in charge
There is no layer of account managers who only pass on information. You deal directly with the person responsible for delivering your goal. This shortens response time and eliminates misunderstandings. You know who works on your project and who you can call.
Why success fee pays off
Part of our compensation depends on results that our team agrees on with you. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of our compensation depends on achieving the agreed KPI - if the goal is not met, our work is less profitable. Our team approaches the project like our own business.
We start with a free audit
Zero risk at the start. Our team checks your website, competition, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after
A specific goal is documented and verified throughout the collaboration. Both sides know what we are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We don't measure our work by impressions or rankings, but by real leads. If there are no results, our compensation drops accordingly.
Questions
Frequently asked questions
What is a marketing audit and what does it cover?
A marketing audit is a detailed analysis of your marketing activities, website, competition, and growth potential. We check which channels generate inquiries and which ones consume budget. The audit also evaluates your marketing strategy and sales funnel. The result is a report with specific recommendations. Learn more about our approach to analysis in marketing consulting.
How to conduct a marketing audit and how long does it take?
We start a marketing audit with a conversation and an analysis of your situation. Then we review data from Google Analytics, your website, campaigns, and competitors. The entire process usually takes 1 to 2 weeks, depending on scope. After the audit, you receive a report with recommendations and a concrete proposal for cooperation. How to conduct an audit yourself is a topic for another article, but we do it for you. See also marketing consulting.
We already had an agency and nothing came of it. Why should it be different with you?
The most common cause of failure is compensation disconnected from results – the agency earns the same regardless of outcomes. With us, part of the compensation depends on a KPI agreed upon before we start. Our interest is directly tied to yours, so the team works for real results, not to fill hours. Additionally, we start with an audit that shows whether there is even a sensible growth opportunity. If there isn’t, we say so directly. See how we work in the B2B marketing agency. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the outcome, not just for completing tasks.
That's too expensive for our company. What does your pricing look like?
We don’t have a fixed price list because the cost depends on scope and your starting situation. We work on success fee: most of our compensation depends on the results we actually deliver, not on a fixed rate. We provide a specific amount after a free audit, when we know exactly what needs to be done. This way, you don’t overpay for activities you don’t need. Check out also Google Ads for B2B companies.
How do I know this will work in my industry?
We don’t assume that upfront. The audit includes an analysis of your competition and the real potential in your industry. We check which keywords are used, what content competitors publish, and what the purchasing realities are. If the analysis shows there is no sensible growth path, we say so directly. We don’t sell illusions, only concrete knowledge. You can also see how website positioning in Bydgoszcz looks.
We prefer to hire someone full-time. Why choose an agency?
One full-time employee rarely covers SEO, advertising, content, and social media all at once. Add recruitment, onboarding, and employment costs. The interim manager model gives you an experienced marketing leader without full-time costs, and your team stays. You gain access to a whole team of specialists who work for your results. This is often more effective and cheaper than building a department from scratch.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
FROM THE BLOG
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region