B2B lead generation

B2B leads you pay for only when they convert

We work on a success fee model: you pay for real results, not hours worked. We start with an audit, not a package pitch, we set a goal (e.g., number of sales inquiries) and we share responsibility for achieving it.

Qualified leads / month● growing for 12 months
Leads / month22qualified
Cost / leadPLN 180↓ from PLN 410
Lead → meeting28%↑ from 9%
New leadstoday
Purchasing directormanufacturer · LinkedInMeeting
CEOlogistics company · GoogleQualification
HR managertraining company · e-mailNew
Cost per lead
BeforePLN 410
NowPLN 180

Data from one of our clients, results after 12 months of work.

16+

years of experience
in B2B marketing

60+

clients
served

160 million

in profit generated
for clients

Trusted by

MARKET ENTRY

Lead generation as part of your Poland market entry

Generating your first Polish leads takes campaigns built for local search behavior, not a translated version of what works at home. We build this as part of a full market-entry plan: audit, strategy, and execution on the ground.

See how we support market entry to Poland →

Why us

Benefits of B2B lead generation

Do you know if there is a viable growth path in your industry before you start paying

A market potential audit checks this first, instead of assuming every industry responds the same way to the same actions.

Campaigns focused on sales inquiries, not clicks

We run Google Ads campaigns for real leads, not just traffic that guarantees nothing.

Specific KPIs set at the start, not vague promises

Based on the audit, we create an action plan with a timeline and measurable goals, agreed upon before anything moves.

Why us

You pay for results,
not hours.

Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs set before we start: the number of sales inquiries or the cost of customer acquisition.

This way, our interests are directly aligned with yours.

Results after 12 monthssuccess fee
✓Monthly sales inquiries40
✓Cost per leadA low base fee per channelplus a performance bonus
Base fee
low
Success fee
based on results

Common challenges

Problems we most often solve in lead generation

How we solve it

First we describe your ideal customer and the companies you don't want, then set campaigns to those criteria. We track the cost of inquiries that pass qualification.

You get more conversations with companies that can buy. Book a free audit
Inquiry funnelsample data
Campaign audience
1,000
Interested
118
11.8%
Qualified
42
36%
Meetings
11
26%
● New lead · qualifiedLogistics company, 120 staff

Source: LinkedIn · asks for a quote

Meeting tomorrow, 10:00

Before we propose anything

We always start
with an audit.

We review your current lead sources, the quality of your contact database, and the real cost per lead in your industry.

If the analysis shows there is no viable growth path, we tell you directly.

Scope of services

How Growth Group generates B2B leads

Market potential audit

We start by checking whether there is a viable growth path in your industry.

Data-driven strategy

Based on the audit, we create an action plan with a timeline and specific KPIs.

Conversion optimization for your website

Traffic is just the beginning.

Google Ads campaigns for leads

We run campaigns focused on real sales inquiries, not just traffic.

Content marketing for leads

We create content that answers your potential customers' questions during the research stage.

LinkedIn for decision makers

LinkedIn is a key place where B2B decision makers search for information and build connections.

Direct outreach systems

We prepare lists of decision makers and implement direct outreach systems, such as email or LinkedIn outreach.

B2B social media management

We manage social media profiles, primarily on LinkedIn.

Reporting and optimization

We report based on data from Google Analytics 4 and conversion tracking.

Transparency

Transparency of cooperation

Principle 1

How we measure results

We measure results based on KPIs agreed before we start. Most often these are the number of sales inquiries, cost per lead, and actual sales. Data is collected from Google Analytics 4 and conversion tracking. We do not count impressions or reach as results, because they do not translate into revenue.

Analiza danych i konwersji w Google Analytics 4

Pricing models

Choose the model that fits your company

We choose the model during the free audit, based on the resources you already have.
Model 1

Pure success fee

For companies that have their own marketing team or contractors and need a manager to lead them to results.

What you need
  • a product live in production and ready to sell
  • a team or contractors who carry out the work
  • tools: website, CRM and analytics
  • a measurable result: form, online store or booked meetings
No fixed fees. You pay only a percentage of the result.
What you get as part of the cooperation
  1. Strategygoals, target groups and channels
  2. Activity planningmonthly and quarterly plan
  3. Briefing and task acceptancebriefs for the team and contractors
  4. Quality controlevery piece checked before publication
  5. Analyticsresults measured in every channel
  6. Reportingwhat works and what we change
  7. Periodic reviewsresults and plans reviewed with you
Model 2

Low base fee + success fee

For companies without their own team, or with a small one, that need a manager and specialists right away.

What you need
  • a product or service ready to sell
  • a person on your side who handles customer enquiries
A low monthly base fee plus a bonus paid only for the result achieved.
What you get as part of the cooperation
Growth Group manager

Everything from the pure success fee: strategy, activity planning, briefing and task acceptance, quality control, analytics, reporting, periodic reviews.

+
Growth Group delivery team
  • Websitedesign, build and development
  • SEOGoogle rankings
  • AI search visibilityvisibility in ChatGPT and Gemini
  • Google Adscampaigns and optimisation
  • LinkedIn AdsB2B campaigns
  • Content marketingarticles, guides, reports
  • Social mediacompany profile management
  • PRmedia coverage
  • Marketing automationCRM, emails, lead scoring

The advertising budget (e.g. for Google Ads or LinkedIn Ads) is a separate cost in both models, independent of our fee.

GET TO KNOW US BETTER

How cooperation with us looks

Opiekun projektu Growth Group podczas spotkania z klientem
1
project manager from the first conversation to the final report
our base
we operate from here, not remotely from another city
One team instead of several hires

Instead of hiring several full-time employees, you get access to a full team of specialists. SEO, advertising, content, social media, and PR all in one place. This not only saves costs but also ensures consistency. Every element of the strategy influences the others. As a result, B2B lead generation is effective, and you don't have to manage multiple subcontractors.

Direct contact with the person in charge

There is no layer of account managers passing information along. You communicate directly with the person responsible for results. This shortens response time and eliminates misunderstandings. You know the name of the person working on your project. This gives you confidence that your feedback reaches the right person and is taken into account.

Questions

Frequently asked questions

What is B2B lead generation and how does it work in practice?

B2B lead generation is the process of acquiring potential customers who may be interested in your offer. In practice, we start with an audit to understand your situation and market. Then we set KPIs and implement actions such as Google Ads campaigns, content marketing, or LinkedIn. The key is that we are paid for results, not hours. You can find more about our approach in marketing consulting.

How long does B2B lead generation take and when will I see the first results?

The first results in paid campaigns such as Google Ads can be visible after just a few weeks. Organic efforts like SEO usually take 6-12 months but deliver lasting results. Everything depends on the industry and competition. After the audit, we present a realistic timeline so you know what to expect. Details on long-term actions can be found in website positioning.

We already had an agency and nothing came of it. Why should it be different with you?

The most common cause of failure is billing that is detached from results. An agency earns the same regardless of the outcome. With us, part of the compensation depends on the KPI set before we start. Our interest is directly tied to yours. Additionally, we start with an audit that shows the real potential. If there is none, we say so directly. See how we work within the B2B marketing agency. Moreover, we are not an external agency executing orders from a distance; we join as part of your team, co-decide on priorities, and take responsibility for the result, not just for completing the task.

That is too expensive for our company. What does the pricing look like?

We do not have a fixed price list because the cost depends on the scope and starting situation. We work on success fee: most of our compensation depends on the leads we actually generate, not on a fixed rate. We quote the exact amount after a free audit. This way, you pay for real results, not promises. Check out how Google Ads campaigns for B2B companies look.

How do I know that this will work in my industry?

We do not assume that from the start. The audit includes an analysis of your competition and the real potential in your industry. If the analysis shows that there is no sensible growth path, we say so directly. This way, you do not waste time and money on actions that will not bring results. Examples of our work in various sectors can be found in case studies.

We prefer to hire someone full-time. What does an agency provide?

One person rarely covers SEO, advertising, content, and social media all at once. Add recruitment and onboarding to that. The interim manager model gives you an experienced marketing leader without the cost of a full-time employee, and your team stays. You gain access to a whole team of specialists for a fraction of the cost of several full-time hires. It is a faster and more flexible solution that can be easily adjusted to current needs.

FREE AUDIT

Get a free strategic audit

Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.

Uśmiechnięta kobieta z telefonem przy laptopie

Market audit

Market and demand, competitors and their gaps, your company’s position and strategy directions.

3-month plan

In the meeting we discuss the audit findings and priorities for the first 3 months.

No-obligation proposal

If we’re a good fit, you get a proposal tailored to your company.

Billing

You pay for results, not for hourly rates

Success fee

We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.

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