B2B lead generation
B2B leads you pay for only when they convert
We work on a success fee model: you pay for real results, not hours worked. We start with an audit, not a package pitch, we set a goal (e.g., number of sales inquiries) and we share responsibility for achieving it.
Data from one of our clients, results after 12 months of B2B lead generation.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
Trusted by
Lead generation as part of your Poland market entry
Generating your first Polish leads takes campaigns built for local search behavior, not a translated version of what works at home. We build this as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →Why us
Benefits of B2B lead generation
Do you know if there is a viable growth path in your industry before you start paying
A market potential audit checks this first, instead of assuming every industry responds the same way to the same actions.
Campaigns focused on sales inquiries, not clicks
We run Google Ads campaigns for real leads, not just traffic that guarantees nothing.
Specific KPIs set at the start, not vague promises
Based on the audit, we create an action plan with a timeline and measurable goals, agreed upon before anything moves.
Why us
You pay for results,
not hours.
Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs set before we start: the number of sales inquiries or the cost of customer acquisition.
This way, our interests are directly aligned with yours.
Who we work with
Who B2B lead generation makes sense for
Are inquiries coming mainly from referrals because they are hard to scale?
We conduct an audit to identify gaps in current efforts. Then we combine Google Ads campaigns targeting specific product keywords with content marketing and LinkedIn activities that build trust in a long decision-making process. Instead of waiting for referrals, the company gains a predictable source of inquiries from businesses actively seeking a solution.
Before we propose anything
We always start
with an audit.
We review your current lead sources, the quality of your contact database, and the real cost per lead in your industry.
If the analysis shows there is no viable growth path, we tell you directly.
Scope of services
How Growth Group generates B2B leads
Market potential audit
We start by checking whether there is a viable growth path in your industry.
Data-driven strategy
Based on the audit, we create an action plan with a timeline and specific KPIs.
Conversion optimization for your website
Traffic is just the beginning.
Google Ads campaigns for leads
We run campaigns focused on real sales inquiries, not just traffic.
Content marketing for leads
We create content that answers your potential customers' questions during the research stage.
LinkedIn for decision makers
LinkedIn is a key place where B2B decision makers search for information and build connections.
Direct outreach systems
We prepare lists of decision makers and implement direct outreach systems, such as email or LinkedIn outreach.
B2B social media management
We manage social media profiles, primarily on LinkedIn.
Reporting and optimization
We report based on data from Google Analytics 4 and conversion tracking.
Transparency
Transparency of cooperation
How we measure results
We measure results based on KPIs agreed before we start. Most often these are the number of sales inquiries, cost per lead, and actual sales. Data is collected from Google Analytics 4 and conversion tracking. We do not count impressions or reach as results, because they do not translate into revenue.
Why success fee pays off
Part of our compensation depends on results that our team agrees on with you. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of our compensation depends on achieving the agreed KPI. If the goal is not met, our work becomes less profitable. Our team treats the project like our own business.
We start with a free audit
Zero risk at the start. Our team reviews your website, competition, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after the fact
We document the specific goal and verify it throughout the collaboration. Both sides know what we are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We don't measure our work by impressions or rankings, but by real leads. If results are missing, our compensation drops accordingly.
GET TO KNOW US BETTER
How cooperation with us looks
One team instead of several hires
Instead of hiring several full-time employees, you get access to a full team of specialists. SEO, advertising, content, social media, and PR all in one place. This not only saves costs but also ensures consistency. Every element of the strategy influences the others. As a result, B2B lead generation is effective, and you don't have to manage multiple subcontractors.
Direct contact with the person in charge
There is no layer of account managers passing information along. You communicate directly with the person responsible for results. This shortens response time and eliminates misunderstandings. You know the name of the person working on your project. This gives you confidence that your feedback reaches the right person and is taken into account.
Questions
Frequently asked questions
What is B2B lead generation and how does it work in practice?
B2B lead generation is the process of acquiring potential customers who may be interested in your offer. In practice, we start with an audit to understand your situation and market. Then we set KPIs and implement actions such as Google Ads campaigns, content marketing, or LinkedIn. The key is that we are paid for results, not hours. You can find more about our approach in marketing consulting.
How long does B2B lead generation take and when will I see the first results?
The first results in paid campaigns such as Google Ads can be visible after just a few weeks. Organic efforts like SEO usually take 6-12 months but deliver lasting results. Everything depends on the industry and competition. After the audit, we present a realistic timeline so you know what to expect. Details on long-term actions can be found in website positioning.
We already had an agency and nothing came of it. Why should it be different with you?
The most common cause of failure is billing that is detached from results. An agency earns the same regardless of the outcome. With us, part of the compensation depends on the KPI set before we start. Our interest is directly tied to yours. Additionally, we start with an audit that shows the real potential. If there is none, we say so directly. See how we work within the B2B marketing agency. Moreover, we are not an external agency executing orders from a distance; we join as part of your team, co-decide on priorities, and take responsibility for the result, not just for completing the task.
That is too expensive for our company. What does the pricing look like?
We do not have a fixed price list because the cost depends on the scope and starting situation. We work on success fee: most of our compensation depends on the leads we actually generate, not on a fixed rate. We provide a specific amount after a free audit. This way, you pay for real results, not promises. Check out how Google Ads campaigns for B2B companies look.
How do I know that this will work in my industry?
We do not assume that from the start. The audit includes an analysis of your competition and the real potential in your industry. If the analysis shows that there is no sensible growth path, we say so directly. This way, you do not waste time and money on actions that will not bring results. Examples of our work in various sectors can be found in case studies.
We prefer to hire someone full-time. What does an agency provide?
One person rarely covers SEO, advertising, content, and social media all at once. Add recruitment and onboarding to that. The interim manager model gives you an experienced marketing leader without the cost of a full-time employee, and your team stays. You gain access to a whole team of specialists for a fraction of the cost of several full-time hires. It is a faster and more flexible solution that can be easily adjusted to current needs.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
FROM THE BLOG
A B2B marketing agency and interim marketing management for companies across Poland and internationally.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region