PR IN POLAND
PR priced by inquiries, not media mentions
Part of our compensation depends on delivering the agreed outcome. We combine PR activities with sales goals, building an expert image and media relations that translate into real sales inquiries.
Data from one of our clients, results after 12 months of PR activities.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
Trusted by
PR is part of your Poland market entry
Getting covered in the right Polish outlets takes local media relationships you do not have on day one. We run PR as part of a full market-entry plan: audit, strategy, and execution on the ground, not remote advice from abroad.
See how we support market entry to Poland →Why us
Benefits of public relations from Growth Group
Your specialists build an expert image in industry media
We write and publish expert articles where your team shares knowledge and experience.
Real relationships with journalists, not mass emails to random lists
We establish and maintain contact with journalists and industry outlets that actually cover your sector.
Someone responds for you when a journalist asks for a comment
We monitor media inquiries and help prepare a response before competitors take over the topic.
Why us
You pay for results,
not hours.
Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed before we start: the number of sales inquiries or customer acquisition cost.
This way, our interests are directly aligned with yours.
Who we work with
How we build PR that supports sales
Are inquiries mostly coming from referrals because they are hard to scale?
We conduct a market audit and analyze which industry media your clients follow. We build a strategy for expert publications that address specific purchasing problems. We build relationships with editorial teams so your company is present where decision-makers seek information. Your brand becomes recognizable in the industry, and expert publications generate inquiries from companies that had not known you before.
How B2B companies build visibility in the region
Expert quote in an article about B2B marketing
Interview about marketing strategy
Before we propose anything
We always start
with an audit.
We review your current media presence, relationships with editors, and the real potential for building an expert image in your industry.
If the analysis shows there is no sensible growth path, we tell you directly.
Scope of services
Scope of public relations services for companies
Building a PR strategy
We create a PR action plan based on an audit of your market position and sales goals.
Media relations and contact with editorial teams
We establish and maintain relationships with journalists and industry editorial teams.
Expert publications and articles
We write and publish expert articles where your specialists share knowledge and experience.
Comments and responses to media inquiries
We monitor journalist inquiries and help prepare quick, substantive comments.
Internal PR and communication
Our team supports building a positive company image among employees.
Crisis reputation management
We prepare procedures and action scenarios for crisis situations.
Effect measurement and reporting
We report not only the number of publications, but above all their impact on business goals.
Public speaking training
We prepare your experts for presentations at conferences, webinars, and in the media.
Collaboration with industry influencers
We identify and establish cooperation with individuals who influence your target audience.
Transparency
Transparency of cooperation
How we measure PR results
We measure results based on KPIs set before we start. Our team tracks conversion paths in Google Analytics 4. We analyze which publications generate traffic and sales inquiries. We don't judge our work by the number of impressions, but by the real impact on your sales.
Why success fee pays off
Part of our compensation depends on results that Growth Group and the client agree on together. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of our compensation depends on achieving the agreed KPI. If the goal is not met, our work becomes less profitable. Our team approaches the project as if it were our own business.
We start with a free audit
Zero risk at the start. Our team reviews the website, competition, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after
A specific goal is documented and verified throughout the collaboration. Both sides know what they are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We do not measure our work by impressions or rankings, but by real leads. If there are no results, our compensation drops accordingly.
GET TO KNOW US BETTER
What cooperation with us looks like
One team instead of several hires
Instead of hiring a PR, SEO, and content specialist, you get access to a full team. Copywriters, media specialists, and strategists work for you. This saves time and money compared to building a marketing department. One team manages all activities, ensuring consistency and efficiency.
Direct contact with the person in charge
There is no layer of account managers or intermediaries. You communicate directly with the person responsible for achieving your goal. This shortens communication time and eliminates misunderstandings. You always know who is responsible for each area and who to reach out to with questions.
Questions
Frequently asked questions
What is public relations for companies and how does it work in practice?
Public relations for companies is about building a positive brand image and relationships with the environment. In practice, this includes publications in industry media, building relationships with journalists, and managing communication. With us, PR is combined with sales goals. It is not just about being present in the media, but about how that presence translates into real sales inquiries. You can find more about our approach on the B2B marketing agency page.
How long does it take to see results from public relations activities?
PR results are usually visible after 3-6 months of regular work. Building an expert image and media relationships is a process that takes time. There are no quick wins like in paid campaigns. That is why we often combine PR with other activities that bring faster results. Details of our approach are described on the B2B marketing agency page.
We already had an agency and nothing came of it. What makes you different?
The most common reason for failure is billing that is disconnected from results. An agency earns the same regardless of the outcome, so it has no motivation to act. With us, part of the compensation depends on KPIs set before we start. This way, our interest is directly tied to yours. Before anything is proposed, we conduct a marketing audit to understand your situation. Additionally, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for completing tasks.
It is too expensive for our company. Is there a fixed price list?
We do not have a fixed price list because the cost depends on the scope and your starting situation. If you already have a team, we work on a success fee without a fixed retainer. If you do not, we propose a low base fee plus a success fee. We provide a specific quote after a free audit. This way, you pay for results, not hours. This is often more cost-effective than hiring someone full-time. You can read more about our cooperation model in B2B marketing strategy.
We do not have time to handle PR. How does it work in practice?
After the audit, we take over the activities and report results. From your side, we need a decision on the goal and approval of the plan, not daily management. We prepare materials, contact the media, and take care of publications. You receive regular reports with results. This is a solution for companies that want to be present in the media but do not have the time. Check how cooperation can look in the interim marketing manager model.
How do I know PR will work in my industry?
We do not assume that from the start. The audit includes an analysis of your competition and the real potential in your industry. We check what topics might be interesting for the media and whether there is a chance for publications. If the analysis shows that there is no sensible growth path, we say so directly. We do not sell services that have no chance of working.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligations.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region