Google Ads campaigns where part of our compensation depends on an agreed KPI – you don’t pay for traffic alone. We run them focused on real sales inquiries, combining paid lead generation with cost and quality analysis. For companies entering the Polish market, that means campaigns built around local search behavior and payment norms, not a copy of campaigns that work in your home market.
Data from one of our clients, results after 12 months of work.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in profit generated
for clients
They trusted us
Launching in a new market usually means learning local ad platforms, payment norms, and buyer behavior from scratch. We run Google Ads campaigns built for the Polish market from day one, as part of a full market-entry plan: audit, strategy, and execution on the ground.
See how we support market entry to Poland →Why us
We select intent-based keywords that address the specific needs of B2B companies, instead of paying for generic clicks.
Ad copy clearly shows what the client actually gains, instead of empty slogans that everyone ignores.
We monitor the budget and adjust bids so that money doesn't leak into ineffective keywords.
Why us
Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs set before launch: the number of sales inquiries or customer acquisition cost.
This way, our interests are directly aligned with yours.
Common challenges
We separate informational phrases from those typed by someone ready to buy and put the budget behind the latter. We expand the negative keyword list.
Clicks come from companies looking for a supplier. Book a free auditBefore we propose anything
We review account structure, conversion tracking, and real customer acquisition cost before suggesting changes.
If the analysis shows there’s no viable growth path, we say so directly.
Scope of services
We review account structure, campaign history, settings, and traffic quality.
We select intent-based phrases that address the specific needs of B2B companies.
The campaign is just the beginning.
We write messages that highlight the concrete value of your offer.
We monitor spending and adjust bids to keep the cost per lead at an acceptable level.
We prepare reports that show not only the number of clicks, but above all the cost per inquiry and the conversion source.
We regularly test different ad variations to see which messages perform best.
We work on improving ad and landing page quality to lower the cost per click.
We set up remarketing campaigns that reach people who visited your site but did not leave an inquiry.
Transparency
We measure results based on the number of quote requests, cost per lead, and actual sales. Our team uses data from Google Analytics 4 and conversion tracking to show where leads come from and how much they cost. We do not count impressions or clicks, because they do not translate into revenue.
Pricing model
You pay a low base fee for running the campaigns and a bonus only for enquiries and sales from Google Ads.
Strategy, planning, analytics, quality control, reporting and periodic reviews.
The advertising budget is a separate cost, independent of our fee.
Have your own marketing team? We can work on a pure success fee: our manager leads your team and you pay only a percentage of the result.
GET TO KNOW US BETTER
Instead of hiring multiple people to handle SEO, advertising, content, and social media, clients get access to a full team within a single engagement. This saves time and money. There is no need to run recruitment, onboarding, or manage time off. We handle the entire marketing scope, and the client has one point of contact.
There is no layer of account managers relaying information. Clients speak directly with the person accountable for campaign performance. This shortens response times and eliminates misunderstandings. It is clear who is working on the project and who to call when questions arise.
Questions
Google Ads for B2B companies are campaigns focused on generating sales inquiries, not direct sales. We focus on intent-based keywords that people use when searching for specific services or products for their business. Unlike e-commerce, where a quick transaction matters, in B2B the quality of the lead and the cost of acquiring it are what count. You can find more about how we work on the B2B marketing agency page.
First inquiries can appear within the first few weeks, but stable results take time. Google needs about 2-4 weeks to collect data and optimize the campaign. During this time, we test ads, adjust bids, and check which keywords bring real leads. It is also important that your website is optimized for conversions, because that determines whether traffic turns into inquiries. This is a process that requires patience and continuous optimization, and we manage it from start to finish. If you want to know the details, check out the B2B marketing strategy.
The most common cause of failure is compensation that is detached from results. An agency earns the same regardless of outcomes, so it has no motivation to achieve goals. With us, part of the compensation depends on a KPI agreed upon before we start, so our interest is directly tied to yours. Additionally, we begin with a marketing audit to check whether campaigns even make sense. If we do not see potential, we say so directly. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the outcome, not just for completing tasks.
We do not have a fixed price list because the cost depends on the scope and the starting situation. If you already have a team, we work on a success fee basis without a fixed retainer. If you do not have a team, we propose a low base fee plus a success fee, so the risk is shared. We quote the exact amount after a free audit, when we know exactly what needs to be done. This way, you pay for results, not for hours. This is often more cost-effective than maintaining your own marketing department. You might also consider working with an interim marketing manager who can lead the project without the cost of a full-time employee.
No, that is not a problem. After the audit, we take over the management of activities and report results. From your side, we need a decision on the goal and approval of the plan, not day-to-day management. We handle campaigns, website optimization, and reporting, so you can focus on your business. This is a cooperation model designed to relieve you of daily marketing duties. If you want to see how it works in practice, check out website positioning in Bydgoszcz or website positioning in Toruń.
We do not assume that from the start. The audit includes an analysis of your competition and the real potential in your industry. We check which keywords are being searched, what competitor campaigns look like, and whether there is room to acquire customers. If the analysis shows that there is no sensible growth path, we say so directly. We do not want to take money for something that has no chance of success. It is better for you if we tell the truth right away than promise results that cannot be achieved.
FREE AUDIT
Market, competitors, gaps and strategy directions. In a 30-minute meeting we walk you through the findings and a 3-month work plan.
Market and demand, competitors and their gaps, your company’s position and strategy directions.
In the meeting we discuss the audit findings and priorities for the first 3 months.
If we’re a good fit, you get a proposal tailored to your company.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
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