Marketing agency
We are not just an agency. We are part of your team, accountable for results.
A B2B marketing agency that is accountable for real results, not hours worked. We start with a free audit, set KPIs, and only then propose a collaboration model. Part of our compensation depends on achieving the agreed goal.
How we work together
We learn about your situation and business goals.
What works today, what costs without results.
Priorities, budget, and billing model.
SEO, website, campaigns, social: one team.
Regular performance reviews, not just at year-end.
16+
years of experience
in B2B marketing
60+
clients
served
160 million
in sales generated
for clients
They trusted us
Why us
A marketing agency that works differently
Performance-based compensation
Part of our compensation depends on achieving KPIs set before we start. We share the risk with you.
Free audit before every proposal
We do not sell packages without understanding the client's situation. First, we check what can realistically be improved.
Knowledge of the B2B market in the region
We understand the purchasing realities of companies in the region. Our team also serves clients across the country.
Why us
You pay for results,
not hours.
Most agencies charge a flat fee regardless of outcome. We tie part of our compensation to KPIs agreed before we start, such as the number of sales inquiries or customer acquisition cost.
This way, our interests are directly aligned with yours.
Who we work with
When partnering with a marketing agency makes sense
B2B manufacturing companies often face long sales cycles and low search traffic on purchase-oriented keywords, with inquiries mostly coming from referrals, which is hard to scale.
We conduct a technical audit and keyword analysis to see if there is any search potential at all. If so, we build a content marketing strategy and Google Ads campaigns focused on specific request-for-quote queries, not just traffic. Instead of relying solely on referrals, the company gains a predictable source of inquiries from businesses actively seeking a solution.
B2B professional services face strong local competition and difficulty differentiating their offering from competitors'.
We analyze how customers perceive you and what competitors say about you. Based on that, we build messaging that highlights specific benefits and mechanisms, rather than generic slogans. We manage social media, mainly LinkedIn, to build expert status. The company becomes recognizable in its niche, and clients reach out with inquiries because they see concrete value.
Technology and SaaS companies operate in highly competitive national markets where the cost per click in paid campaigns is high, and acquiring a lead can be very expensive.
Instead of immediately investing in expensive campaigns, we start with a marketing audit that shows which channels make sense. We optimize the website for conversions and test different audience segments to find the most profitable ones. The client pays for real sales inquiries, not impressions, and the cost per lead decreases as campaigns are optimized.
Before we propose anything
We always start
with an audit.
We review all the channels where the client is currently present, including website, SEO, ads, and social media, and assess the real growth potential in their industry.
If the analysis shows there is no viable growth path, we say so directly.
Scope of services
Scope of marketing agency services
Marketing audit
We start by analyzing your marketing and sales situation.
B2B marketing strategy
Based on the audit, our team creates an action plan with a timeline and specific KPIs.
SEO positioning
We conduct a technical audit of your website, select keywords, expand content, and build links.
Google Ads campaigns
We create campaigns focused on real sales inquiries, not clicks.
Social media management
For B2B companies, we primarily manage LinkedIn.
Public relations
We publish industry articles and build your expert image in your field.
Interim marketing manager
If you have your own team, we step in as a marketing leader for a set period.
B2B lead generation
We build decision-maker lists and direct outreach systems.
Corporate websites
We design websites with SEO and conversion in mind from day one.
Transparency
Transparency of cooperation
How we measure results
We measure results based on KPIs set before we start. Our team uses data from Google Analytics 4 and conversion tracking to show the real cost per lead and inquiry sources. We do not rely on impressions or reach, because those do not translate into sales.
Work standard
How we work with clients
We start with an audit, not a package
We don't sell ready-made packages because every company has a different starting point. First, we conduct a free audit that shows what can realistically be improved. Only then do we propose the scope of work and the billing model. If the audit shows there is no sensible growth path, we say so directly.
KPIs set before we start
Before we begin any work, we define a specific goal and write it down. This could be the number of sales inquiries, cost per lead, or actual sales. We don't work on a "let's do something and see" basis. The goal is clear from the start, and we align our compensation to it.
Reports based on real data
We report based on data from Google Analytics 4 and conversion tracking. We show customer acquisition cost, inquiry sources, and actual sales, not impressions and reach. This makes it clear which activities are effective and which need adjustment. Reports are regular and easy to understand.
GET TO KNOW US BETTER
What cooperation with us looks like
One team instead of several hires
An in-house marketing department means multiple roles at once: SEO, advertising, content, social media. We give you access to a full team without the costs of hiring, recruiting, and onboarding new people. You pay for results, not for maintaining a desk. This is especially important for companies that don't want to build a marketing structure from scratch.
Direct contact with the person in charge
There's no layer of account managers passing information along. You deal directly with the person responsible for achieving your goal. This means decisions are made quickly, and you always know what's happening and why. It saves time and eliminates misunderstandings.
Why success fee pays off
Part of our compensation depends on results that Growth Group and the client agree on together. Here are five concrete reasons why this model makes sense for both sides.
Our interest is directly tied to yours
Part of our compensation depends on achieving the agreed KPI. If the goal is not met, our work becomes less profitable. Our team approaches the project as if it were our own business.
We start with a free audit
Zero risk at the start. Our team reviews your website, the competition, and market potential before proposing the scope of work and billing model.
KPIs set before we start, not after the fact
A specific goal is documented and verified throughout the engagement. Both sides know what they are working toward.
You start with no setup costs
You do not pay to kick off the collaboration or to configure tools - we get to work as soon as the goal is agreed.
You pay less when there are no results
We don't measure our work by impressions or rankings, but by real leads. If there are no results, our compensation drops accordingly.
Questions
Frequently asked questions
What exactly does a B2B marketing agency do?
A B2B marketing agency focuses on generating sales inquiries from companies, not on building brand awareness among consumers. With us, it starts with a marketing audit to see which channels make sense. We run Google Ads campaigns, SEO, social media, and lead generation. The key is that part of our compensation depends on achieving KPIs, not on the number of hours.
How long does cooperation with a marketing agency last and when can you see the first results?
The first results in paid campaigns, such as Google Ads, can be seen within a few weeks. SEO is a long-term process that typically yields lasting results after 6-12 months. Therefore, for shorter horizons, we start with paid campaigns and conversion optimization, while building SEO in parallel. We begin cooperation with a free audit and establishing a B2B marketing strategy so that the goal is clear from the start.
We already had an agency and nothing came of it. Why should it be different with you?
The most common cause is billing detached from results – the agency earns the same regardless of the outcome. With us, part of the compensation depends on KPIs set before the start. If the goal is not achieved, our compensation is lower. Additionally, we start with a free audit that shows the real potential. If the analysis shows there is no sensible growth path, we say so directly. Check out what cooperation with a marketing agency looks like in the interim model. Moreover, we are not an external agency executing orders from a distance; we become part of your team, co-decide on priorities, and take responsibility for the result, not just for completing tasks.
It's too expensive for our company. Do you have a fixed price list?
We don’t have a fixed price list because the cost depends on the scope and the starting situation. If the client already has a team, we work on a success fee without a fixed salary. If not, a low base fee plus a success fee, so the risk is shared. We provide a specific amount after a free audit. This way, the client pays for results, not hours. This is often cheaper than maintaining an in-house marketing department.
We prefer to hire someone full-time. Isn't that a better solution?
One person rarely covers SEO, advertising, content, and social media all at once. Add to that the recruitment and onboarding of new people. The interim manager model gives you an experienced marketing leader without the cost of a full-time employee, and the client’s team stays. You can also opt for SEO services or Google Ads campaigns as part of our cooperation. It’s a flexible solution that we adapt to the client’s needs.
How do I know it will work in my industry?
We don’t assume that upfront. The audit includes an analysis of the client’s competition and real potential in their industry. If the analysis shows there is no sensible growth path, we say so directly. We don’t sell packages without understanding the situation. We operate based on data, not promises.
Let's talk about your growth.
Free consultation and audit of your marketing and sales situation. No obligation.
You pay for results, not for hourly rates
We start with an audit and agree on a goal together. Most of our fee depends on the results we actually deliver, not on time spent on the task.
FROM THE BLOG
Learn more
A B2B marketing agency and interim marketing management for companies across Poland and beyond.
Contact
- biuro@growthgroup.pl
- +48 512 840 154
- Poland
Kuyavian-Pomeranian region